You’re invited as a professional designer or design student to submit concepts for products that can transform the process of cooking and consuming food into delightful, surprising and enriching experiences.
With the competition all about the magic that happens at the intersection of design and food, there are two talented chefs who will create dishes to serve as inspiration for the entries. The challenge runs until Friday, May 6th, 2022 and it’s absolutely free to enter!
This year’s competition includes inspiration in the form of dishes prepared by renowned Chef Michel Nischan, the recipient of four James Beard Awards, and by Chef Michele Casadei Massari, the US Brand Ambassador for Parmigiano Reggiano and Executive Chef at his popular restaurant, Lucciola, in New York.
In the Kitchen
Examples: Graters, Cutting Boards, Knives, Pots & Pans, Measuring Tools, Bowls / Strainers.
Graters, Cutting Boards, Knives, Pots & Pans, Measuring Tools, Bowls, Strainers
Both a cheese grater and a cheese cellar, this delightful product is incredibly handy when you want to serve cheese at the table and its innovative combination of two separate functions has helped earn it a place at the New York Museum of Modern Art.
At the Table
Table & Chairs Plates, Dinnerware, Silverware, Glassware, Serving Items, Bowls, Table Linens, Lighting.
The evaluation of the entries will include how well the product concepts embody key ideas that were built into the recipes and are considered important differentiating values for the Parmigiano Reggiano brand: Biodiversity, Zero-Waste, and Maturation.
Last day to enter: Friday, May 6, 2022
How To Enter
The jury is made up of the brightest stars in the design industry, including Mauro Porcini, the Chief Design Officer for PepsiCo, world famous designers Karim Rashid and Fabio Novembre, respected restaurant designer Alessia Genova from Tihany Design, and the head of the Michael Graves Design office, Donald Strum. The jury also includes the winner of last year’s Best of Show Award, designer Qing Yan. This year Chef Michele Casadei Massari and Chef Michel Nischan will also join the design industry judges and contribute a culinary perspective to the judging process.
We’re partnering in the Parmigiano Reggiano Design Challenge to help you communicate ideas for the challenge easier, explore concepts sooner, and deliver jaw-dropping visuals faster. We are offering a FREE download of a full, extended trial of KeyShot Pro plus awards to all winners.
Award Winners get FREE one year KeyShot subscriptions:
Professional Designer winners: KeyShot Pro Subscription (Value $1,188)
Design Student winners: KeyShot EDU Subscription (Value $95)
Any winning entry made with KeyShot Pro will also get 10GB of KeyShot Cloud storage to share KeyShot scenes online. Download a trial to use for the duration of the challenge. Use Code: PARM22