Render the Parmigiano Reggiano Experience with KeyShot

by | Mar 14, 2022 | 0 comments

We’re excited to join Parmigiano Reggiano, along with Kartell and Alessi for the 2022 Parmigiano Reggiano Design Challenge.

You’re invited as a professional designer or design student to submit concepts for products that can transform the process of cooking and consuming food into delightful, surprising and enriching experiences.

With the competition all about the magic that happens at the intersection of design and food, there are two talented chefs who will create dishes to serve as inspiration for the entries. The challenge runs until Friday, May 6th, 2022 and it’s absolutely free to enter!

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Inspiration

This year’s competition includes inspiration in the form of dishes prepared by renowned Chef Michel Nischan, the recipient of four James Beard Awards, and by Chef Michele Casadei Massari, the US Brand Ambassador for Parmigiano Reggiano and Executive Chef at his popular restaurant, Lucciola, in New York.

Categories

In the Kitchen
Examples: Graters, Cutting Boards, Knives, Pots & Pans, Measuring Tools, Bowls / Strainers.

Examples:

Graters, Cutting Boards, Knives, Pots & Pans, Measuring Tools, Bowls, Strainers

PARMENIDE GRATER
by Alejandro Ruiz for Alessi

Both a cheese grater and a cheese cellar, this delightful product is incredibly handy when you want to serve cheese at the table and its innovative combination of two separate functions has helped earn it a place at the New York Museum of Modern Art.

parmigiano-reggiano-design-challenge-alessi-2-1920x1920 
At the Table
Table & Chairs Plates, Dinnerware, Silverware, Glassware, Serving Items, Bowls, Table Linens, Lighting.

COLONNA
by Ettore Sotsass
for Kartell

CINDY LAMP
by Ferruccio Laviani
for Kartell

parmigiano-reggiano-design-challenge-kartell-3-1920x1920 

Evaluation

The evaluation of the entries will include how well the product concepts embody key ideas that were built into the recipes and are considered important differentiating values for the Parmigiano Reggiano brand: Biodiversity, Zero-Waste, and Maturation.

Key Dates

Call for Entries: now open and ready to accept submissions
Last day to enter: Friday, May 6, 2022
Winners Announced:  Thursday, May 19, 2022 (at New York City Awards Party)
 

How To Enter

Two talented chefs have created masterful dishes to serve as inspiration for your entry. The recipes feature Parmigiano Reggiano cheese and were selected because they embody some of the qualities that contribute to Parmigiano Reggiano’s reputation as a true Italian Masterpiece.
 
Entry Deadline: Friday, May 6th, 2022
 

 

Jury

The jury is made up of the brightest stars in the design industry, including Mauro Porcini, the Chief Design Officer for PepsiCo, world famous designers Karim Rashid and Fabio Novembre, respected restaurant designer Alessia Genova from Tihany Design, and the head of the Michael Graves Design office, Donald Strum. The jury also includes the winner of last year’s Best of Show Award, designer Qing Yan. This year Chef Michele Casadei Massari and Chef Michel Nischan will also join the design industry judges and contribute a culinary perspective to the judging process.

The Awards

The winning entries will receive Gold, Silver and Bronze awards and a KeyShot subscription along with visibility and media recognition. The Best of Show winner will win a once-in-a-lifetime trip to Italy for two, complete with private tours of the Kartell and Alessi design museums, a VIP visit to a Parmigiano Reggiano cheese making facility, and a full KeyShot Pro + KeyShot Web Subscription.
 

Wholesome Wave

This year the competition also includes a charity component. For each entry received, the Design Challenge sponsors will donate funds to Wholesome Wave, a non-profit organization committed to addressing nutrition insecurity in US communities that are also affected by racial-, ethnic- and income-based inequities.
 

KeyShot Offer

We’re partnering in the Parmigiano Reggiano Design Challenge to help you communicate ideas for the challenge easier, explore concepts sooner, and deliver jaw-dropping visuals faster. We are offering a FREE download of a full, extended trial of KeyShot Pro plus awards to all winners.

Award Winners get FREE one year KeyShot subscriptions:
Professional Designer winners: KeyShot Pro Subscription (Value $1,188)
Design Student winners: KeyShot EDU Subscription (Value $95)

Any winning entry made with KeyShot Pro will also get 10GB of KeyShot Cloud storage to share KeyShot scenes online. Download a trial to use for the duration of the challenge. Use Code: PARM22

parmigiano-reggiano-design-challenge-tabletop-2-1920x1080

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