The Product Design-to-Market Opportunity and the Future of KeyShot 

by | Apr 17, 2024 | 0 comments

There’s a sea change happening in the biggest companies across the world today. The pace of innovation has increased: consumers’ needs, demands and desires change faster than ever before. Companies must adapt to these new expectations with rapid product innovation and deeply immersive online experiences. 

To enable both, companies need a Product Design-to-Market strategy – one that unifies the product design process from first product sketch, to design approvals, to market delivery. 

Just imagine:  

  • Spending weeks instead of months designing a brand-new product  
  • Spending zero dollars on product photography or physical prototypes  
  • Seamlessly delivering 3D assets across go-to-market channels in just a few clicks
  • Design, engineering, and marketing teams working seamlessly together, without friction or confusion 

A Product Design-to-Market strategy provides ample cost and time-saving opportunities, freeing up precious resources for delivering innovative products to your customers.  

The Current State: Slow and Costly 

Most companies are bogged down in a process that is rife with inefficiency, redundancy and confusion. Here are some signs your company may be too. 

Data Silos: Different departments or teams often work on their own version of the same concept, using their own files and specialty software, stored on their own computers or multiple servers. This makes it difficult to determine the correct version of a concept, especially as it evolves. 

Fractured Feedback Processes: Developers and engineers often need to synthesize individual changes, concerns and requests on a concept, meaning various stakeholders are unaware of how a product concept evolves, and creators must address conflicting instructions.  

Product Inconsistencies: Important details like exact colors, materials, and finishes change frequently as a product is developed. Because there is no single location to track these details as they evolve, employees may rely on memory or old files for their next phase of work, and there is no single “source of truth” between teams. This leads to problems like an ecommerce site showing an incorrect shade on a new shoe – and an influx of returns from unhappy customers.  

Introducing Product Design-to-Market: A New Category for Product Design and Market Delivery Across the Enterprise 

To overcome these pervasive challenges and successfully compete in the marketplace, companies need a suite of tools that unifies the product design pipeline. Design, engineering and marketing teams all play pivotal roles across the pipeline, but they lack consistent tooling to bring disparate workflows into a single cohesive process that unlocks cost-savings, rapid product innovation and an increase in sales due to more immersive customer experiences.  

With industry-leading solutions for 3D rendering and Digital Asset Management, KeyShot is well-positioned to deliver a powerful Product Design-to-Market Suite. Today Digizuite and Luxion are coming together to form KeyShot, a company built to reinvent the way products are brought to market.  

Right now, we are working closely with a select group of customers, testing and tailoring these new solutions before making them available for wider release.  

This careful process reflects our new company vision. We have come together on the pillars of: 

  • Innovative curiosity: Our ambitions are bold – to revolutionize the way products are brought to market through a suite of tools that brings every phase of the product journey into one cohesive and optimized process. We will apply innovative curiosity as we accelerate product investments to integrate existing KeyShot and Digizuite solutions and address broader challenges facing enterprises: cross-team collaboration and excellence at every stage of the product lifecycle.  
  • Creativity fueled by simplicity: At KeyShot, we champion simplicity as the cornerstone of creativity. We believe in intuitive, accessible technology that fuels innovation without unnecessary complexity. We are developing a purpose-built Product Design-to-Market Suite that will continue to deliver unparalleled speed and ease of use for our customers. 
  • Collaborative growth: Innovation doesn’t happen without collaboration. We believe in evolving alongside our customers, offering exceptional customer support and maintaining trust through reliable, secure and consistent product performance. We don’t just aim to meet your current needs; we are committed to advising our community on industry trends and new opportunities. Our product suite will break down silos through workflow management tools to help you push the boundaries of how products are brought to market. 

We have spent decades developing powerful and reliable platforms trusted around the world, and we are excited to evolve and better serve our customers’ needs and aspirations.  As we embark on this significant next phase in our journey, we appreciate your continued trust in our products and services. Thank you for choosing KeyShot! 

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Written By Claus Thorsgaard

Claus Thorsgaard, CEO of KeyShot, has served in leadership roles at international enterprise software companies, cybersecurity and networking solutions providers, and professional services firms for nearly 30 years. He is a dedicated business leader focused on helping businesses expand, scale, and remain competitive in the global market. Claus is committed to bringing innovative and intuitive products and solutions to market, while placing a strong emphasis on ensuring customer success and effectively meeting client expectations.

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