Automotive Visualization: From Production CAD to Final Vehicle Imagery
See how automotive visualization software like KeyShot keeps CAD data, materials and rendering in one workflow — from paint and lighting to variants and client approvals.
How manufacturing marketers get product imagery without waiting on engineering
Marketing teams often can’t launch until a physical photoshoot wraps — costing them Amazon visibility, wasted campaign spend, and slower global launches. This piece breaks down why product imagery takes so long and how manufacturers use engineering CAD files to build visuals independent of production timelines.
How to replace physical product photography shoots in manufacturing
Physical product photo shoots get expensive fast as catalogs grow — but not every product belongs in a rendering pipeline. This guide breaks down photography costs, which manufacturing products render best in CAD, where photography still wins, and how to build a hybrid workflow that cuts spend.
Will AI replace 3D artists? We ask the experts
There’s no doubt we’re at the dawn of the AI-driven jobs revolution: AI is affecting how we work, what tasks we work on, and if we can even find work at all. But there’s plenty of debate about how much AI will ultimately affect those of us employed in creative industries: will AI take over completely? Or will its lofty promises fail to be delivered?
How to Create the Perfect Portfolio for a Product and 3D Design Role
Expert-approved tips to make your design portfolio stand out when applying for jobs in 3D and product design.