Zhelong Xu was born in JingDeZhen, a beautiful, small town in the northeastern Jiangxi province of China. This town, though small, is known as the “Porcelain Capital” with its rich history in over 1500 years of porcelain production. Zhelong’s...
Bould Design is the power of a design behind the scenes. Throughout the vast landscape of consumer products, the brands stand out, heralded for their design, for pushing the limits of materials and wrapping function into bold new forms. The brands revel in that. Bould...
The flick of your wrist, the sound of the line spinning out and your favorite lure hitting the placid water. It’s easy to enjoy those moments when you’re using a product that just works. For over 60 years Zebco fishing reels have been the first...
From concept to completion, there’s a lot that goes into the design of a vehicle. Hydra Design Lab is in the forefront of automotive design, delivering visuals used throughout the design and manufacturing process with a strong focus on the development of concept...
The ultimate ride–the words themselves instill a sense of adventure, an air of quality, commitment, dedication and a passion for pushing engineering advancements. SRAM is set to refine and redefine the pinnacle of the ultimate ride advancing the state of bicycle...
