KeyShot Featured on Wired.com

by | Mar 20, 2013 | 0 comments

As a KeyShot user, you are definitely aware that many of the visuals used across various media are completely CG. Hop over to Wired.com this morning and you’ll see Hyper-Realistic CGI Is Killing Photographers, Thrilling Product Designers. It’s an article written by Joseph Flaherty that takes a look at KeyShot, how it’s being used and talks with our Chief Scientist, Henrik Wann Jensen, about the tech. You also hear from a couple KeyShot users that describe processes you’ll relate to.

Dave Vogt, an industrial designer who uses KeyShot in his work for Skullcandy, says that the speed that the software creates its output is a huge advantage. “Being able to pull in 3-D and have a juicy render sub 5 minutes is pretty impressive,” he says. “It’s a huge visualization asset for us to be able to instantaneously reroute a colorway mid-meeting and work through ideas.”

Some new images show up in the article as well, including a look at renderings employing the subsurface scattering capabilities of KeyShot, capabilities that Marco Di Lucca has used to create ultra-realistic images of himself. Read the full article here.

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