Intro
My name is Paolo, and I am a designer at KORG Italy, where I coordinate the integration of local technologies in the development process of electronic musical instruments. Concurrently, for the past five years, I have been teaching design management and product innovation at an academy of fine arts in Italy.
I have a strong interest in the intersections between art, design, and technology, and I promote learning-by-doing and co-creation approaches to encourage the adoption of agile and collaborative methodologies. My goal is to facilitate the connection between academia and industry to accelerate sustainable innovation and train designers capable of creating responsible value in today’s competitive environment.
What sparked your interest in design?
My interest in design was born from an attraction to the combination of creativity, technology, and solving concrete problems. Since I was young, I have been fascinated by how art can become functional and enhance the human experience through well-designed objects and tools, transforming complex ideas into concrete and sustainable solutions.
What are some of your favorite projects?
My favorite project is the SV line because it is an icon of the KORG brand and represents a disruptive innovation in its segment. This project stands out for its unique combination of technology, design, ergonomics, and usability.
Where in your process do you use KeyShot Studio?
I primarily use KeyShot Studio in the final stages of the design process, when the concept and technical details are well defined. It is an essential tool for creating high-quality renderings and visualizations that clearly communicate the design intent to stakeholders. KeyShot allows me to test materials, lighting, and ergonomics in a realistic way, ensuring that the final product is not only visually appealing, but also functional and feasible in production.
What are your favorite KeyShot Studio tools or features?
My favorite KeyShot Studio features are material management and camera and light control, which let me fine-tune the design’s look and realism. I’m also excited to test the AI capabilities soon, as they promise to enhance the workflow and visualization quality further.
What advice would you give to someone interested doing what you do?
My advice is to stay curious and start from the workshop to learn and focus heavily on research. Design is not just a studio activity; it’s a physical, experimental, and collaborative process. Designers like Gio Ponti, Marco Zanuso, Achille Castiglioni, and Ettore Sottsass worked closely with artisan workshops and emerging industries, turning these labs into true research spaces.
It’s an essential tool for creating high-quality renderings and visualizations that clearly communicate the design intent.
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