Keyshot has been an invaluable part of the success in getting the NUT to market. In fact, I would say that without it, we would have been seriously hindered in demonstrating the potential for the product before it actually existed.
Modeling/CAD software used: SolidWorks
Even now – with the product a reality – we still use KeyShot renderings as a primary product marketing tool; it is cost effective, amazingly flexible and genuinely realistic. It has probably been the most significant player in our product development ‘mix’ and has definitely given us the best ‘bang for our buck’.
I have been a product design consultant for 15+ years (having worked at places like Seymourpowell in London, Kinneir Dufort in Bristol and Design+Industry in Sydney) so am very familiar with the variety of rendering output and relative costs. I now run my own product design consultancy – Square Banana Ltd. (www.squarebanana.co.uk) – and use Keyshot as a matter of course throughout the development process – not simply as a concept visualisation tool.