Luxion Sponsors 2011 IDSA Student Merit Award

by | Sep 15, 2011

New Orleans, LOUISIANA, September 15, 2011 – Luxion, the leading developer of advanced rendering and lighting technology and makers of KeyShot®, the first real time ray tracing and global illumination program, today announced that it is the exclusive sponsor of the 2011 IDSA Student Merit Awards as part of the IDSA International Conference held in New Orleans, Louisiana, from September 14 -17, 2011.

Each year, the five Student Merit Award winners are invited to display their work at the IDSA International Conference. This elevated recognition serves to connect undergraduate design students with IDSA’s national scope while honoring them for their academic design achievement. Additionally, for this first time, IDSA called the 2011 Student Merit Award winners on stage to receive a trophy.

“Like the IDSA Student Merit Award winners who came before them, we expect the five young designers who have earned this year’s honors will one day emerge as leaders of the design community,” noted Clive Roux, CEO IDSA. “We are very proud to once again partner with Luxion to celebrate the achievements of some of our best and brightest. We are also inspired by Luxion’s deepening commitment to supporting industrial design students.”

“We are very proud to be the exclusive sponsor of this year’s student merit awards”, says Dr. Henrik Wann Jensen, Chief Scientist of Luxion. “Academia is the place where the next great designers are not necessarily born, but shaped. Having access to the latest technologies that are on its way of being established as a standard in the real world is a fundamental part of a proper education that gets students ready not just for the final exam, but for life after school.”

To learn more about KeyShot’s educational program, please visit In addition, Luxion will demonstrate KeyShot 3 and its patent-pending animation capabilities in booth #31 throughout the duration of the conference. For more information on KeyShot 3 please go to

About Luxion
Luxion is a leading developer of advanced 3D rendering and lighting technology. KeyShot is the first realtime ray tracing application that uses a physically correct render engine based on scientific research in the areas of scientifically accurate material representation and global illumination. Addressing the visualization needs of designers, engineers, marketing professionals, photographers and CG specialists, KeyShot breaks down the complexity of creating photographic images and animations from 3D digital data. Luxion’s customer list includes many of the Fortune 1000 product manufacturers and major industrial design companies including Dell, HP, Microsoft, Motorola, Nokia, Procter & Gamble, IDEO and SMART Design. For more information visit

Press Contacts
Thomas Teger
VP of Marketing
Luxion ApS
+1 (949) 274-8871

KeyShot is a registered trademark of Luxion ApS. All other company and product names may be trademarks of their respective owners.