Luxion Partners with GRO Capital to Accelerate Global Growth

by | Apr 14, 2021

Copenhagen, Denmark – 14 April 2021 – Luxion Aps and Luxion Inc (together “Luxion” or the “Company”), a global leader in 3D product design rendering software, today announced that it will partner with GRO Capital (“GRO”) to solidify the Company’s industry leadership position and accelerate global growth.

Building on Luxion’s strong track record of product innovation, GRO Capital will partner with Luxion to fuel continued innovation, enhance sales and marketing efforts, as well as grow the Company’s partner network globally, to accelerate international expansion plans.

Luxion’s software sits at the very center of the product design value chain and enables customers to create visualizations and photorealistic representations of detailed 3D models in real-time. The Company delivers tremendous value to customers by digitizing the entire product design process, which otherwise remains a costly and inefficient workflow. Luxion’s value proposition is industry vertical agnostic and is validated by some of the most prominent brands globally, who are using the Company’s main product, KeyShot, in their product design, including Google, Microsoft, Logitech, Procter & Gamble, Adidas, Tiffany & Co, and many other leading companies.

Since the foundation in 2003, Luxion has grown rapidly to become the undisputed market leader globally selling to more than 10,000 customers and resellers across 80+ countries with sales and R&D hubs in both Denmark and the US. Luxion’s growth is expected to continue to be driven by customers’ accelerated adoption of high-definition 3D viewing experiences in digital sales, accelerated product innovation cycles, as well as increased integration of product visualization along companies’ supply chain.

Due to Luxion’s global reach and industry thought leader position, leading players (PTC, Siemens PLM, Velux, etc.) and 50+ universities globally have already decided to partner with Luxion, a testimony towards Luxion’s standard-setting and pioneering position in the industry and academia, respectively.

Luxion has a proven track record of continuous product innovation, which has resulted in a broad portfolio of software technology, featuring advanced material capabilities and its proprietary Virtual / Augmented Reality offering which positions the Company strongly to capitalize on the anticipated rapid adoption of AR/VR applications across multiple industries.

Henrik and Claus Wann Jensen, co-founders of Luxion, said: “After nearly 20 years of an owner driven journey, we are excited about partnering with GRO Capital to double-down on product innovation and accelerating global growth. We are proud of our industry thought leader position, why it was vital for us to partner with an investor, who shares our passion for product innovation and can demonstrate deep know-how about operating and scaling software businesses like Luxion.”

“Luxion creates significant strategic value for customers and partners, and we are impressed by the very high satisfaction of customers and the product vision of Henrik and Claus, which has been executed flawlessly over the past two decades. This investment fits perfectly within GRO Capital’s strategy of investing in best-in-class software companies and help founder teams to accelerate their growth.”, said Lars Lunde, Partner at GRO Capital.

Closing of the Transaction is anticipated to take place in the beginning of May 2021.

About Luxion
Luxion is the global leader of product design rendering software. Thousands of companies around the globe use Luxion’s main product, KeyShot, for a multitude of use cases, including creating visualizations and photorealistic representations of detailed 3D models, preparing materials and textures ahead of production, uploading of interactive product visualizations, 3D animations, and many more. Founded in 2003, Luxion has offices in Denmark and the US, and a global footprint with a large portfolio of blue-ship customers including the likes of Google, Microsoft, Logitech, Procter & Gamble, etc. For further information please visit: and

About GRO
GRO Capital is a leading North European private equity fund with an exclusive focus on mature B2B software and tech enabled companies with strong growth prospects. GRO Capital serves as active owners developing portfolio companies with a view to create long-term value. The partners behind GRO Capital have been investors in more than 20 technology and software related companies. For further information about GRO Capital please visit:

For more information, please contact:

Henrik Wann Jensen, co-founder

GRO Capital
Lars Lunde, Partner