KeyShot Gains Worldwide Adoption Among Academia

by | Sep 20, 2012

Irvine, California, September 20th, 2012 – Luxion, a leading developer of advanced rendering and lighting technology and makers of KeyShot®, the first real time ray tracing and global illumination program, today announced that its academic program continues to find wide acceptance and rapid adoption amongst learning institutions and students around the world.

Design and engineering schools using Luxion’s educational program are providing KeyShot 3D rendering and animation software for teachers to integrate into their curriculum and students to create project visuals and stunning portfolios. The latest adopters of KeyShot’s education program for their computer labs include Iowa State University, Rochester Institute of Technology, University of San Francisco, University of Houston, Auburn University, University of Washington School of Art, Konstfack – University College of Arts and Design and NABA – Nuova Accademia di Belle Arti Milano.

John McCabe is Professor of Industrial Design and Owen Foster is Department Chair, Industrial Design at Savannah College of Art and Design (SCAD) in Savannah, Georgia. SCAD uses KeyShot as the rendering software of choice, speeding the design development process and eliminating the struggle students have with traditional rendering software. “The students and faculty enjoy the quick response and extremely intuitive controls in KeyShot.” John says. “This has allowed them to feel as if they can play with the program, as it helps them explore the perfect rendering.”

SCAD students use KeyShot to explore the possibilities in design. (Rendering by: Dean Loock)

Shawn Moghadam, Transportation Designer and Instructor at Art Center College of Design says, “I prefer KeyShot because it is the ONLY high-end rendering application I learned on my own, in one day! KeyShot is similar to Apple and Facebook when it comes to human factors and user friendliness and that is exactly why I use it and teach it.”

Cam Frith, of the Industrial Design Division at University of Alberta gets straight to the point, “KeyShot is exactly what I was hoping for: Easy to use and lightning fast.”

“We are excited to see that many of the leading design schools are deploying KeyShot,” says Dr. Henrik Wann Jensen, Cofounder and Chief Scientist of Luxion. “This will allow instructors to focus on teaching design rather than rendering, thus developing better designers that are well prepared for the real world.”

Luxion offers KeyShot to students starting at $95 per year. Schools can adopt KeyShot Pro Floating Lab Packs for 20, 30, 40 licenses or more. Lab packs come with KeyShot Pro, Animation, all upgrades for the year and the new KeyShotVR interactive visualization add-on. To learn more about Luxion’s educational program please visit or contact our EDU team directly at

About Luxion
Luxion is a leading developer of advanced 3D rendering and lighting technology. KeyShot is the first realtime ray tracing application that uses a physically correct render engine based on scientific research in the areas of scientifically accurate material representation and global illumination. Addressing the visualization needs of designers, engineers, marketing professionals, photographers and CG specialists, KeyShot breaks down the complexity of creating photographic images and animations from 3D digital data. Luxion’s customer list includes many of the Fortune 1000 product manufacturers and major industrial design companies including Dell, HP, Microsoft, Motorola, Nokia, Procter & Gamble, IDEO and SMART Design. For more information visit

Press contact:
Luxion, Inc
Josh Mings
Marketing Manager
+1-(949) 274-8871

KeyShot is a registered trademark of Luxion ApS. All other company and product names may be trademarks of their respective owners.