Axalta Color Configurator Powered By KeyShot Real-time Rendering Technology

by | May 16, 2017

Axalta unveils their new real-time color configurator, powered by KeyShot 3D rendering technology, for the grand opening of their state-of-the-art Customer Experience Center.

Glen Mills, Pennsylvania and Tustin, California, May 16, 2017 – Luxion, a leading developer of advanced rendering and lighting technology and maker of KeyShot®, the first real-time ray-tracing and global illumination program for 3D rendering and animation, and Axalta Coating Systems (NYSE: AXTA), a leading manufacturer of liquid and powder coatings, today announce their collaboration in delivering high-quality visuals with the unveiling of their real-time Color Configurator for the grand opening of the Axalta Customer Experience Center on the Campus of Hendrick Motorsports in Concord, North Carolina.

The new 36,000 square foot facility boasts training and conference areas, including two state-of-the-art  paint applications centers, a collaborative mixing lab, and a showroom where visitors can gain insight into the Axalta coating system technology and visualize the vast array of Axalta color options.

The Color Configurator, unveiled at the new Axalta Customer Experience Center, allows customers to experience a wide array of product and color variations, all in a real-time, interactive interface.

The Color Configurator for Axalta’s Customer Experience Center is created using KeyShot, taking full advantage of the library of Axalta materials within KeyShot, environment lighting capabilities and industry leading real-time rendering technology. The interface allows customers to interact with and apply over 1,000 different colors from nine Axalta color collections, including Hot Hues and Spectramaster. Customers may change and evaluate the paint colors under different lighting conditions and select options across 36 different cars and truck models. Powered by an 88-core machine, customers see all changes immediately in real-time in an user experience optimized for touch interaction. Axalta’s paint configurator is based on the new KeyShot Configurator, coming later this year with the release of KeyShot 7.

Expereince the Color Configurator
The grand opening of the Axalta Customer Experience Center on May 16, 2017 kicks off with tours of the facility, guest speakers, and access to experience the Color Configurator. Additionally, on May 15-16, 2017 Luxion will debut the configurator technology at KeyShot RenderWorld 2017 in Huntington Beach, California, with a special demonstration during Tuesday’s Main Session followed by an in-depth afternoon workshop for KeyShot users attending the conference.

Currently in private beta, KeyShot 7 featuring the KeyShot Configurator will be available later in 2017. For information on the KeyShot 7 Beta program, please email KeyShot 6 is currently available for purchase or upgrade—with a purchase of or upgrade to KeyShot 6, customers will receive a free upgrade to KeyShot 7 when it releases. For media interested in reviewing KeyShot, please contact For information and updates on features coming to KeyShot 7, please visit or follow Luxion on Facebook or Twitter For the latest news.

About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the approximately 13,000 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit and follow us @Axalta on Twitter and on LinkedIn.

About Luxion
Luxion is a leading developer of advanced 3D rendering and lighting technology. KeyShot is the first real-time ray tracing application that uses a physically correct render engine based on scientific research in the areas of scientifically accurate material representation and global illumination. Addressing the visualization needs of designers, engineers, marketing professionals, photographers and CG specialists, KeyShot breaks down the complexity of creating photographic images and animations from 3D digital data. Luxion’s customer list includes many of the Fortune 1000 product manufacturers and major industrial design companies including Chrysler, Fossil, Microsoft, Motorola, Procter & Gamble, Skullcandy, IDEO and SMART Design. Visit for more information.

Press contact:
Luxion, Inc.
Josh Mings
Director of Marketing
+1 (949) 274-8871

KeyShot is a registered trademark of Luxion ApS. All other company and product names may be trademarks of their respective owners.