Enhancing scalability with PIM and DAM integration
- PIM is a comprehensive tool that zooms in on every detail of a product. It supports the entire product journey, handling everything from creating to distributing product data, all from one platform.
- DAM system is your central hub for all digital content, acting like a well-organized digital archive for files needed both inside and outside your company. In other words, a “single source of truth” for all company assets.
Together, PIM and DAM form a dynamic content ecosystem, where every aspect of content creation, management, and distribution is seamlessly integrated. This powerful combination is key for growing your business, making it easy to access a wealth of accurate, relevant product content. This is incredibly useful for tapping into new markets, channels, and customers, ensuring your brand stays agile and responsive.
Elevating the customer experience
In today’s world, consumers shop across various channels and expect a buying experience that’s not only widespread – but also tailored and engaging at every interaction. By integrating PIM and DAM, you ensure that every product comes with a full suite of precise information. This integration is key to keeping your brand’s image consistent across all customer touchpoints. It guarantees that product listings are complete, accurate, and appealing on every channel.
Now, you can create a shopping journey that’s customized for each purchase. With high-quality, detailed, well-organized, and easily updatable product information, all available in real-time from one platform, meeting customer expectations has never been easier.
For example, a fashion retailer can seamlessly update their online and in-store inventories, ensuring that customers receive the same product information and experience, whether they’re shopping on their mobile device or visiting a physical store.
Driving sustainability in manufacturing
In the manufacturing world today, adopting sustainable practices is crusial to meet the rising demand for sustainability from consumers, regulators, and stakeholders. Here’s where integrating PIM and DAM becomes a game-changer. It helps companies manage and share important sustainability data efficiently. This includes everything from where raw materials come from, to how much energy is used in production, to the details of shipping and returns. Having digital content like sustainability reports, clear product images, and detailed specifications is key – it ensures sustainable decisions are made at the right time, helping the brand and its customers move towards a greener future.
For example, in a typical manufacturing process, PIM could track a smartphone’s life from start to finish. This would include details about the materials used and their environmental impact. DAM would handle storing and sharing digital sustainability certificates, images of eco-friendly product features, and detailed specifications that highlight green aspects.
By using these tools together, every step in making and selling a product can stick to sustainability goals. This way, everyone involved, from the maker to the buyer, has the info they need to choose wisely and sustainably.
Real-world impact: Dura-Line case study
Dura-Line, a global leader in telecommunications solutions, faced a significant challenge. With a diverse product range for communication networks and a growing global presence, the company needed to streamline its digital content management to enhance its marketing and sales efficiency. The solution came in the form of an integrated system comprising KeyShot Dock (DAM) , inriver (PIM), and a new content management system (CMS), implemented in mid-2020.
Here’s how the integration of inriver and KeyShot Dock revolutionized Dura-Line’s operations:
-
Centralized digital asset management: With Keyshot’s DAM platform, all digital assets, such as product images and technical documents, were consolidated in one location. This centralization facilitated easier access and management of content, crucial for a company with a vast array of products.
-
Streamlined product information management: The inriver PIM system worked in tandem with the DAM, ensuring that product information was accurate, up-to-date, and consistent across all platforms. This integration was particularly beneficial for the Dura-Line website, which features a product configurator reliant on precise product data and digital assets.
-
Enhanced collaboration and efficiency: The synergy between DAM and PIM bridged the gap between Dura-Line’s sales and marketing teams. Sales personnel could access the latest, accurate product information and marketing materials instantaneously, leading to more efficient customer engagements and shortened sales cycles.
-
Consistent brand presence: The DAM also served as a repository for brand guidelines, ensuring uniformity in Dura-Line’s global marketing efforts. This consistency was vital for maintaining the brand’s identity across diverse markets.
The results were clear: Dura-Line not only streamlined its content management processes but also enhanced its brand compliance, improved collaboration between teams, and delivered personalized digital experiences to its customers. That way they effectively met the expectations of its global, growing organization and set a benchmark for digital excellence in the manufacturing sector.
The ROI of DAM
A Forrester report shows digital marketing and content managers can save up to 90% of the time spent managing assets. Field sales representatives also benefit, cutting asset search time by 50%, speeding up sales and adding $1.47M in value over three years, accounting for potential risks.
Content creators see a 30% workload reduction thanks to DAM’s advanced search and streamlined workflows, saving $263K over three years.
Consolidating asset management tools also cuts costs. By replacing outdated systems, manufacturers can save $152K in licensing, maintenance, and development costs.
For organizations with diverse assets and teams, DAM proves to be a smart, cost-effective investment.
