Online shopping continues to grow at an unprecedented rate – In the U.S. alone over 263 million shoppers make nearly 20 online purchases annually. So, Choosing the right e-commerce platform, along with Product Information Management (PIM) and Digital Asset Management (DAM) systems, can simplify product product management and ensure accurate information to customers. Let’s explore how DAM and PIM can optimize your e-commerce operations.
The benefits of a PIM and DAM integration
First of all, the difference between the two systems:
- A PIM is a centralized system for collecting, refining, and distributing product information, improving customer experience and inventory management.
- A DAM, on the other hand, is a central repository for digital assets, streamlining content operations, facilitating search, update, and sharing across channels for brand communication.
The integration of PIM and DAM can offer tons of advantages to businesses like:
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Enhancing brand and product consistency through a centralized asset repository.
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Reducing costs associated with asset duplication across various domains.
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Streamlining the management of global assets for organizations operating in multiple regions.
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Saving time by eliminating manual uploads to individual platforms and channels, thus speeding up time-to-market.
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Ensuring effective collaboration, rights management, and approval processes.
It should be emphasized that PIM and DAM are distinct solutions with their own advantages. Opting for just one of them may not always be the optimal strategy. That’s why combining both systems can offer enhanced functionalities and capabilities, resulting in increased value for your organization.
4 ways PIM & DAM integrations can streamline ecommerce operations
1. Improved data accuracy
The ability to reduce errors and inconsistencies that can be detrimental to customer trust. However, as e-commerce businesses grow and expand what they do and sell online, managing product data and digital assets can quickly become too complex. This is where PIM and DAM systems will help streamline operations and ensure top-notch data accuracy. PIM systems will act as a centralized repository for all product information, while DAM systems store all the digital assets your company owns in a “single source of truth”. By integrating the two systems, businesses can ensure that both product data and digital assets are accurate, consistent, and up-to-date across all channels relevant.
2. Faster time-to-market
The quicker companies can launch new products and campaigns, the better are their chances of staying ahead of the competition. By integrating PIM and DAM, businesses can centralize their content management and automate workflows, making it easier to create and publish content across multiple channels. For example, uploaded assets or changes made in KeyShot’s DAM platform will automatically be synchronized with PIM systems, making brand management and consistency a breeze. KeyShot Dock also allows businesses to enrich their assets with product information, such as SKU product name, product category, and more. This makes it easy to manage digital assets and products in one place, reducing the risk of errors and saving time. So by streamlining content creation and distribution, businesses can reduce their time-to-market and improve their agility through PIM and DAM together.
3. Scalability
Integrating PIM and DAM systems can help e-commerce businesses both streamline operations and increase scalability. PIM provides a single source for all product information, enabling businesses to create and distribute images and catalogs across e-commerce platforms and sales channels from one central location. Integrating PIM with DAM makes it easier to connect product information with digital assets, creating better experiences surrounding content, and having a direct effect on sales.
4. Omnichannel management
To thrive in today’s fast-paced digital market, companies must sell their products through various channels like their website, social media, and third-party marketplaces. Keep in mind: Around 60% of consumers favor online shopping, and 70% of buyers use multiple channels. Using both PIM and DAM can empower e-commerce businesses to thrive in a customer-centric landscape that requires meeting their needs across different platforms, channels, and time. To achieve this, businesses need to more efficiently manage their content across all channels, known as omnichannel management. DAM integrated with PIM offers rich media delivery capabilities with content delivery networks from KeyShot Dock and optimized system performance. This integration allows businesses to create consistent and holistic product stories for omnichannel strategies, ensuring consistent branding and messaging, reducing errors – and ultimately increasing customer trust.
Overall, PIM and DAM integrations can help businesses provide a seamless and cohesive omnichannel customer experience at scale.
