It’s very exciting to see all the ways KeyShot is use in the design process. Creative agencies around the world deliver ideas to client with visuals rendered out of KeyShot and Herbst Produkt is one of the best. The name may sound familiar. The company has a long legacy of product design, with Walter Herbst at the helm, bringing over 50 years of experience to the company. We talked with Scot Herbst, Walter’s son and Creative Director, about how KeyShot is helping them and changing the way they present their ideas.
Herbst Produkt uses SolidWorks for the lifestyle products, using KeyShot to create visuals throughout the design, engineering, branding, marketing and retail development. “KeyShot has pretty much done for our studio what it’s done for most if not all of my design colleagues–completely revolutionized the way we work and present our ideas.” Scot explains, “Our workflow is so seamless it’s scary, I can’t imagine another transformation of the same magnitude in my lifetime. But then again, none of us ever imagined photorealism would ever be so effortless and fast.”
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