KeyShot is used to create 3D rendering all along the product design process. This can be from the beginning, at concept visualization, to the end, when images are needed for marketing or manufacturing. Formation Design is a product development firm out of Atlanta Georgia whose capabilities range from highly detailed product design to complete aircraft interiors. They cover the entire process of development with a focus on the individual and how they interact with and around the design. We caught up with Robert Henshaw, partner of the Formation Design Group, to get further insight into their design process and how they’re using KeyShot.