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How Enterprise Content Management (ECM) Scales Content

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September 6, 2022

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It’s impossible to manage high-volume content on shared drives.

Solutions like Dropbox and Google Workspace often lack native integrations, content automation, and advanced search capabilities.

This is bad news for global corporations with multiple routes-to-market. A single mistake can lead to dangerous consequences like confusing branding, productivity loss and expensive lawsuits.

Let’s prevent these repercussions from happening.

This post outlines the top enterprise content management challenges faced today, and how KeyShot runs your content operations across multiple channels seamlessly and securely.

What is Enterprise Content Management?

Enterprise content management (ECM) is the process of managing a large company’s entire content lifecycle.

From proposals and contracts to invoices and receipts and everything else in between, it aims to make business-critical content accessible for every stakeholder in the organization (e.g. accounting department, marketing, customer service department).

ECM is supported using digital asset management (DAM), a high-end content platform that organizes thousands of files, business documents, and rich media (e.g., audio files) seamlessly.

Here’s how it might look for a brand that uses an enterprise-grade DAM like Digizuite.

Findable and actionable content in Digizuite DAM

Note how you can quickly find the photo you need for a campaign with just a few basic criteria—a huge time-saver if you manage thousands of digital assets for a brick-and-mortar and ecommerce store.

You can refine your search further using additional filters. For example, if you’re looking for an icon uploaded during a specific month, click the upload date and content type filters.

The faster you locate a file, the faster you can go to market with your products.

DAMs ensure a fast speed to market, thanks to automated workflows, extensive search capabilities, and AI tagging. Book a 30-minute demo to run your content operations on Digizuite seamlessly today.

Top Enterprise Content Management Challenges

The amount of information created globally is expected to hit 181 zettabytes by 2025.

While the research didn’t mention how much enterprise content accounts for the figure, it wouldn’t be far-fetched to state that the increasing load of content is causing chaos everywhere.

Here are three content challenges that continue to plague enterprises around the world:  

Inconsistent branding

Brand consistency increases revenue by 10-20%.

Brand consistency means increased revenue

Despite understanding the critical role it plays in lead generation and customer relationships, 77% of companies still work with off-brand content. This is largely due to the constant barrage of new content requests and a never-ending pile of content backlogs that grows every day.

It becomes even more challenging for complex industries like manufacturing. With many products and different routes to market, an inconsistent brand identity in product information and marketing assets can cause confusion and erode trust.

Silos within THE organization

The silo mentality causes serious damage in companies.

Even successful enterprises with high operating margins, large market shares, and strong pricing power are no longer immune.

Silos create tension between individual departments and chip away at employee morale on a macro-level. On a micro-level, it reduces efficiency. Imagine a sales rep using outdated product and brand images during a high-stake pitch. The prospect would lose trust in the company and switch to a competitor immediately.

Reasons for these organizational silos vary.

Ranging from “stovepipe” corporate culture to integration difficulties at scale, these silos continue to happen globally—so much so that 61% of companies are aware of the problem and know that they should collaborate more with other departments to reach their strategic goals quicker.

Inefficient performance

Employees spend more than 21 days performing repetitive tasks annually.

That’s at least 504 hours of our lives that could easily be automated and spent on high-value tasks every year.

Manual tasks don’t just eat up time. These tasks, which include entering data in spreadsheets and approving digital assets manually, make us especially prone to human error.

Take the life science industry, for instance.

These highly-regulated companies, with multiple business divisions and external agencies scattered across continents, always struggle with content approval due to the different strict codes and local regulations.

One wrong move could end up in an expensive lawsuit.

How Enterprise Content Management Solves Them

Companies that use shared drives to manage tens of thousands of files are bound to encounter issues like search capability limits and lack of automation. A robust content management platform prevents this content chaos from happening with the following features:

Native integrations at scale

More tools don’t always mean better.

Enterprises with a stack of software apps not deeply connected to each other often end up wasting time in business processes.

Imagine resizing an image in multiple formats. You’d need to upload the original version in a graphic design tool, resize it, and save the newly created formats in a file storage solution. That’s a lot of steps for a seemingly simple task.

With a central repository like Digizuite, this isn’t the case.

Digizuite integrates with your favorite tools deeply, streamlining your business processes and increasing productivity by over 30%. Take the Digizuite-Adobe integration, it lets you edit your files without requiring you to leave the Adobe environment.

Computer with Digizuite and Adobe integration

Whether it’s updating modified electronic files, overwriting them, or setting granular access control, any changes you make on Adobe will automatically be applied on Digizuite

Operational efficiencies

Silos are the bane of inefficiencies.

When departments are at war over information, employee morale takes a hit and revenue growth slows down in the long run.

A secure repository like Digizuite prevents these misalignment issues from happening, as it acts as a central source of truth. Performance improves and employee productivity increases when every stakeholder has access to the right content freely.

Improve performance and productivity with digital asset management

For example, retail companies with tens of thousands of digital assets can minimize confusion and potential business interruptions if they use a DAM platform to streamline their content operations.

By setting rights and permissions down to the granular level, you can ensure the right people have access to the right content.

The sales team can download the latest product or company presentation for a high-value prospective client. Marketers can launch the correct content and campaign elements for a demographic-specific campaign. And vendors can select relevant digital assets for their websites. You can even set unauthorized access to users, like freelancers and subcontractors.

DAM systems add an extra layer of security and quality control in your entire lifecycle.

Omnichannel capabilities

Customers expect a hassle-free buying experience.

  • Based on Zendesk’s latest report:

    • 93% of customers will spend more with companies that offer their preferred channel to reach customer service

    • 92% of customers will spend more with companies that don’t require them to repeat information

    • 56% of companies are prioritizing driving better customer experience

This makes DAMs the obvious solution.

Cloud-based ECM content platforms with omnichannel capabilities, such as Digizuite, create a better overall customer experience and increase efficiency of content distribution by 90+%.

Within minutes, you can distribute content to the right person across multiple channels.

Lonza Group, a pharmaceutical manufacturer, uses Digizuite to distribute digital assets to its external partners.

Not only does it promote internal and external alignment, but it also drives brand consistency across various routes to market. A difficult feat, considering it has more than 35 websites and a global workforce across six continents.

Digital Asset Management (DAM) in ECM

Enterprise content management comes in multiple variations, including a stand alone or best of breed DAM like Digizuite.

Our powerful, purpose-built DAM automates your entire content operations and reduces $153,000 through platform consolidation.

Manage high-volume files with ease, integrate with your existing tech stack without changing how your team works, and gain back hours of your time by automating processes with workflows.

For example, the Digizuite-Sitecore integration lets you automatically generate a web version after uploading a 4K video directly within the Sitecore environment.

Digizuite native integration with Sitecore

Long gone are the days of distributing unstructured content to one channel at a time. With Digizuite, you can seamlessly distribute your digitally-stored content to the right person across the channels of your choice within seconds.

Run Your Enterprise Content Operations Smoothly Today

While basic shared drives like Dropbox do have their strengths, they still come up short —especially for enterprises with high-volume digital assets and global corporations that create omnichannel experiences at scale.

Digizuite supports enterprise content management by automating content operations from start to finish.

Book a 30-minute demo with us today.

 

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