Customer Spotlight: Stanley Black & Decker Using KeyShot for 3D Rendering and Animation

by | Aug 1, 2012 | 0 comments

Have you ever thought about what’s behind the images of the DeWalt power tools you see online and in the stores? We’ll give you one guess. Jason Busschaert is an award winning designer and Sr. Project Industrial Designer at Stanley Black & Decker Inc. where they are using KeyShot to produce 3D renderings and animations for everything from internal design development to website imagery. We had an opportunity to ask Jason about what inspired him to become a designer and why they chose KeyShot for their product rendering needs.

Jason Busschaert / Stanley Black & Decker

Modeling software used:
CATIA

For as long as Jason could remember, he wanted to become and architect. “I was set to apply to a few Architecture programs and as I was planning a couple campus trips to review departments, my high school guidance counselor suggested I look at this program called Industrial Design.” Jason recalls, “I agreed, and after only a few minutes into the tour of the ID studios and thesis projects, I got this feeling; part excitement and part purpose. I knew this was what I was meant to do.”

He’s been developing products over the past 10 years, winning multiple National Post Design Exchange Award, an Industrial Design Excellence award and an Annual Design Review Award. “I’ve been fortunate to have worked on a variety of projects and develop some really nice products. That said when it’s all said and done; the teams I’ve been on are the highlight–the extremely talented people, like extended family, are what I remember most when I look at these objects we created. It takes a great team of people, people of multi-disciplines to create great products.”

“Continuous improvements by the KeyShot development team and the ability to natively import 3D from CATIA make it a perfect addition to our workflow.”

The primary design tool used throughout the entire product development process at Stanley Black & Decker is CATIA with KeyShot used for 3D rendering. “The CDIY Power tool division uses CATIA V5 end to end. It’s an amazing and powerful tool for product development. I’ve used all the usual suspects from a 3D stand point and thus far CATIA has been the best tool I’ve used.”

They needed fast, simple way to create photorealistic images of the product line, which lead them to KeyShot. “The interface and fast results were the main attraction; continuous improvements by the KeyShot development team and the ability to natively import 3D from CATIA make it a perfect addition to our workflow. The primary use is largely for internal design development and communication. However, our use of KeyShot continues to expand to items like packaging, POP (point-of-purchase) displays, website imagery as well as animation.”

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See more customers and how they are using KeyShot in our Who Uses it section.

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Written By Josh Mings

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