Irvine, CALIFORNIA, November 6th, 2013 – Luxion, a leading developer of advanced 3D rendering and lighting technology and makers of KeyShot®, the first real-time ray tracing and global illumination program for 3D rendering and animation, and Axalta Coating Systems, LLC (“Axalta”), a leading provider of products and services for coatings and refinishing, continue their partnership with new materials featuring the industry standard AxaltaTM Color Collections and the debut of the Axalta Color Configurator.
Luxion and Axalta continue their collaboration to bring the most accurate color representation for users of Axalta Color Collections across the automotive and aerospace industries. With updated materials, designers can use KeyShot to match the exact paint needed for their visuals, seeing the change in real time without having to rely on physical samples. Updated materials are also featured with the debut of the new Axalta Color Configurator, able to deliver immediate visualization of multiple product variations rendered in real-time across many platforms, be it PC, Mac or mobile device.
Axalta Color Collection
Extending the group of current paint materials, Luxion and Axalta have worked together to deliver access to Axalta Color Collections, including popular colors, trending colors, SpectraMaster® colors and the Axalta Hot Hues line, with the capability to search, download, apply and instantly view dozens of accurate color coatings under real-world lighting conditions directly on the digital model within KeyShot. With these materials, users can make a design decision with confidence and enhance the process of creating and delivering visuals throughout the product development, manufacturing and marketing processes.
Axalta’s Color Configurator
Along with the availability of new materials, Axalta, in collaboration with Luxion and Sabertooth InteractiveTM, is proud to debut their interactive product visualization experience that allows customers to instantly view the full line of Axalta Paints applied to select products in a customer-chosen environment. Powered by the LuStTM 3D real-time web service platform, Axalta helps customers to view paint on various vehicles under real world lighting conditions. With a fully interactive, 3D ray-traced environment and the ability to view the variations across multiple displays or on mobile devices without the need for download or plugins, the Axalta Color Configurator brings a new level of interaction to Axalta customers.
Experience the Color
All Axalta Color Collections are available as a free download on the Axalta Color Collection website in the listed tabs and color collections. The Axalta Color Configurator is provided as a demonstration of key color advancing technology developed by Luxion and interface development by Sabertooth Interactive. To experience the ease and possibility of using Axalta coatings in KeyShot and to see the Axalta Color Configurator in action, join us at SEMA SHOW 2013 in the Axalta Coating Systems booth #22391 (located Central Hall, near the South end of the Ford booth) at the Las Vegas Convention Center, November 5-8th, 2013. For more information on Axalta Color Collections for KeyShot please visit www.keyshot.com/axalta/.
About Luxion
Luxion is a leading developer of advanced 3D rendering and lighting technology. KeyShot® is the first realtime ray tracing application that uses a physically correct render engine based on scientific research in the areas of scientifically accurate material representation and global illumination. Addressing the visualization needs of designers, engineers, marketing professionals, photographers and CG specialists, KeyShot breaks down the complexity of creating photographic images and animations from 3D digital data. Luxion’s customer list includes many of the Fortune 1000 product manufacturers and major industrial design companies including Dell, HP, Microsoft, Motorola, Tesla, Procter & Gamble, IDEO and SMART Design. For more information visit www.keyshot.com.
About Axalta Coating Systems
Axalta Coating Systems consists of a powerful alliance of the automotive industry’s brands that people know and trust. With innovative technology, a deep-rooted understanding of the coatings industry, and locations in nearly every continent, Axalta Coating Systems is truly a global leader. As a result, customers can benefit from a wide range of solutions designed to be environmentally responsible, have a technological edge and adhere to the highest standards to deliver quality, productivity and customer satisfaction. Learn more at axaltacoatingsystems.com
About Sabertooth
Sabertooth Interactive, based in Venice, California, is a powerhouse of digital production services, combining best-in-class development practices with truly outstanding live action, CG animation, design and post-production. Run by – and for – creatives, Sabertooth has a deep knowledge of application and web development, broadcast, post-production, design, animation, and print, and a clear, comprehensive approach to project management. Approaching all projects from the standpoint of generating quality assets and adaptable execution processes that remove the limits on what is creatively possible, Sabertooth makes the impossible, possible. Agency clients include TBWA/Chiat Day, JWT, Team Detroit, Leo Burnett, Y&R, Saatchi & Saatchi, Carmichael Lynch, Designory, and Goodby, creating amazing work for Ford, Nissan, Subaru, Toyota, Kenmore, DOW, Comcast, US Army, EA, HTC, T-Mobile and Pepsi. Visit www.sabertooth.tv for more information.
Press contact:
Luxion, Inc.
Josh Mings
Marketing Manager
josh@luxion.com
+1-(949) 274-8871
KeyShot is a registered trademark of Luxion ApS. All other company and product names may be trademarks of their respective owners.
###