Luxion and Sabertooth Develop the First Real-time Configurator for DuPont Paints

by | Oct 30, 2012

Irvine & Venice, CALIFORNIA, October 30th, 2012 – Luxion, a leading provider of advanced rendering and lighting technology and makers of KeyShot®, with Sabertooth, an interactive and digital production company, in cooperation with DuPont Performance Coatings, have developed the first real-time and interactive, web-based configurator, featuring the DuPont paint collection, built on the LuStTM 3D web service platform.

The LuSt configuration platform was created to allow consumers, advertisers, marketers and designers to view and interact with 3D assets in real time, with photographic quality, to create their own images from any location using PC, Mac, iPad, iPhone, or any Android phone or tablet. This is the power of LuSt’s 3D Rendering as a Web Service (3DRaaS). Variations in product color, product features, environment and more can be customized to provide a unique user experience.

The new real-time, web-based Configurator to view DuPont Color Collections.
With this tool, DuPont is able to demonstrate product variations through selection of product options and environments they want the client to experience. The scene updates in real time with each product selection. Users experience full, touch-enabled viewing on their screen with the speed and superior render quality delivered through the Luxion rendering technology.

Customized Solutions
LuSt is a service that has been developed for advertising agencies and marketing departments of large corporations. Full, turn-key solutions are available for the platform, including custom interface development and server deployment, setup and overall product maintenance. The solutions can be customized to serve the following purposes:

  • Interactive product viewer deployed inside of a website allowing end users to visualize photographic content in real time
  • Interactive 3D configurator deployed inside a web browser or other GUI environment allowing for custom configuration of cars, motorcycles, boats, planes, athletic shoes or any other product
  • Interactive desktop or server solution for advertisers, marketers and creative professionals for generating marketing imagery based on approved configurations materials, colors, finishes, camera angles and lighting
  • Interactive kiosk installations for use in showrooms and trade shows

More information
For pricing and technical information or to request a demo, visit or To see the live configurator in action and discuss the possibilities,  join us at SEMA SHOW 2012 in the DuPont booth #22391 (located Central Hall, near the South end of the Ford booth) at the Las Vegas Convention Center, October 30 – November 2, 2012.

About Luxion
Luxion is a leading developer of advanced 3D rendering and lighting technology. KeyShot is the first realtime ray tracing application that uses a physically correct render engine based on scientific research in the areas of scientifically accurate material representation and global illumination. Addressing the visualization needs of designers, engineers, marketing professionals, photographers and CG specialists, KeyShot breaks down the complexity of creating photographic images and animations from 3D digital data. Luxion’s customer list includes many of the Fortune 1000 product manufacturers and major industrial design companies including Dell, HP, Microsoft, Motorola, Nokia, Procter & Gamble, IDEO and SMART Design. Visit for more information.

About Sabertooth
Sabertooth Interactive, based in Venice, California, is a powerhouse of digital production services, combining best-in-class development practices with truly outstanding live action, CG animation, design and post-production. Run by – and for – creatives, Sabertooth has a deep knowledge of application and web development, broadcast, post-production, design, animation, and print, and a clear, comprehensive approach to project management. Approaching all projects from the standpoint of generating quality assets and adaptable execution processes that remove the limits on what is creatively possible, Sabertooth makes the impossible, possible. Agency clients include TBWA/Chiat Day, JWT, Team Detroit, Leo Burnett, Y&R, Saatchi & Saatchi, Carmichael Lynch, Designory, and Goodby, creating amazing work for Ford, Nissan, Subaru, Toyota, Kenmore, DOW, Comcast, US Army, EA, HTC, T-Mobile and Pepsi. Visit for more information.

About DuPont Performance Coatings
DuPont Performance Coatings consists of the industry’s most powerful alliance of the brands that people know and trust. With innovative technology, a deep-rooted understanding of the coatings industry, and locations in nearly every continent, DuPont Performance Coatings is truly a global leader. As a result, customers benefit from a wide range of environmentally responsible solutions with a technological edge and the highest standards that deliver quality, productivity and customer satisfaction. Learn more at

Press contact:
Luxion, Inc.
Josh Mings
Marketing Manager
+1 (949) 274-8871

Press contact:
Sabertooth Interactive
LaNicia Bentley
+1 (310) 883-8820

KeyShot is a registered trademark of Luxion ApS. LuSt is joint trademark of Luxion and Sabertooth. All other company and product names may be trademarks of their respective owners.