KeyShot loves new design talent!
We were proud sponsors of New Designers 2026 in London, July 1-4. Once again we celebrated and empowered the next generation of design talent!
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The KeyShot Award for exceptional design & visual communication
With 3D as the true love of our design hearts, the KeyShot Award was established to recognize and honor innovative design thinking and creative visual communication within product design.
This year's winner
Sam Collins, Sheffield Hallam University
About the project
NATA is a mobility-focused workflow solution designed to support community-based midwives during home visits. My project addresses two interconnected issues: the underutilisation of existing medical bags and the physical strain caused by transporting bulky equipment, particularly baby scales.
The outcome is a streamlined system combining a suitcase-style bag with a detachable soft storage component. Removing the upper bag reveals an integrated set of infant scales housed within a durable wheeled chassis. By consolidating essential equipment into a single transportable product, NATA reduces the number of bags carried and minimises repeated trips between vehicle and patient homes.
Designed around efficiency, ergonomics and workflow optimization, NATA aims to reduce physical discomfort for midwives while creating a more considered and practical experience for community healthcare visits.
The judging panel
Tom Jarvis – Head of Industrial Design, Kingfisher. Jennifer Jilei Z – 3D Designer Footwear, Lacoste. Liam Martin – Founder and 3D Expert, Visune. Richard Hartshorn – Creative Director, Goodwin Hartshorn. Richard Gale - Territory Manager, EMEA, KeyShot.
The criteria
Sam wowed the judges by demonstrating below criteria.
Creative problem solving through design thinking
Clear communication of the process and resultant design
Realization of design into a marketing ready asset
KeyShot Design Lab
We invited students for a 3D visualization workshop, giving them the opportunity to learn from the very best in the industry!
During the session our KeyShot experts hosted workshops within their area of expertise and shared real life experience within 3D Design. Attendees explored topics such as realism, workflows and AI, and emotional storytelling, equipping them with the tools to elevate your 3D designs and strengthen their digital portfolio.
KeyShot experts
Tactile photorealism
Spencer Livingstone
Master true photorealism to drive emotion in your product visuals. Learn how tactility and micro-imperfections trick the brain into perceiving an image as genuinely tangible, while discovering what makes a design feel alive, emotive, and truly human.
Emotion-driven renders
Max Younossi
Explore the power of emotional storytelling through renders. Learn how to balance product function with tone and sentiment while touching on cinematography principles, camera emulation, and psychological techniques to create more meaningful visual narratives.
Workflows and AI
Ben Robson
Learn useful KeyShot workflows within design, visualization and experimentation through use cases. In Addition, you'll see how you can integrate AI into workflows for efficiency and speed, and why it's important to maintain and develop these skills for the design industry.
KeyShot for educations and professors
Boost students’ career prospects by training them in the rendering software required in the design and product industries.
Student Ambassador Program
Become a KeyShot Student Ambassador. This professional experience will encourage you to represent your institution and lead by example.
What is New Designers?
New Designers is an annual exhibition that brings together the best graduate design talent from across the UK. The event is aimed at professionals in the design industry, as well as general consumers who are interested in seeing the latest trends in design. New Designers also welcomes hundreds of school students each year, inspiring the next generation of designers by showcasing the work of over 2,500 talented graduates in a range of disciplines, including graphics, product design, textiles and more.
