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KeyShot ：表彰卓越的设计与视觉传达
3D技术是我们设计领域的挚爱，为此，我们设立了KeyShot ，旨在表彰和嘉奖产品设计领域中富有创新性的设计思维与富有创意的视觉表达。
This year's winner
Sam Collins, Sheffield Hallam University
About the project
NATA is a mobility-focused workflow solution designed to support community-based midwives during home visits. My project addresses two interconnected issues: the underutilisation of existing medical bags and the physical strain caused by transporting bulky equipment, particularly baby scales.
The outcome is a streamlined system combining a suitcase-style bag with a detachable soft storage component. Removing the upper bag reveals an integrated set of infant scales housed within a durable wheeled chassis. By consolidating essential equipment into a single transportable product, NATA reduces the number of bags carried and minimises repeated trips between vehicle and patient homes.
Designed around efficiency, ergonomics and workflow optimization, NATA aims to reduce physical discomfort for midwives while creating a more considered and practical experience for community healthcare visits.
The judging panel
Tom Jarvis – Head of Industrial Design, Kingfisher. Jennifer Jilei Z – 3D Designer Footwear, Lacoste. Liam Martin – Founder and 3D Expert, Visune. Richard Hartshorn – Creative Director, Goodwin Hartshorn. Richard Gale - Territory Manager, EMEA, KeyShot.
标准
Sam wowed the judges by demonstrating below criteria.
通过设计思维进行创新性问题解决
清晰地说明流程及最终设计方案
将设计转化为可用于营销的素材
KeyShot 实验室
We invited students for a 3D visualization workshop, giving them the opportunity to learn from the very best in the industry!
During the session our KeyShot experts hosted workshops within their area of expertise and shared real life experience within 3D Design. Attendees explored topics such as realism, workflows and AI, and emotional storytelling, equipping them with the tools to elevate your 3D designs and strengthen their digital portfolio.
KeyShot experts
触感逼真
斯宾塞·利文斯通
掌握真正的写真主义，让您的产品视觉呈现更具情感感染力。了解触感与微小瑕疵如何欺骗大脑，使其将图像感知为真实可触之物，同时探索是什么让设计充满生机、富有情感，并真正具有人性。
情感驱动的渲染
马克斯·尤诺西
通过渲染作品探索情感叙事的魅力。学习如何在产品功能与情感基调之间取得平衡，同时结合电影摄影原理、镜头模拟及心理技巧，打造更具深度的视觉叙事。
工作流与人工智能
本·罗布森
通过实际案例，学习设计、可视化和实验过程中实用的KeyShot 。此外，您还将了解如何将人工智能融入工作流程以提升效率和速度，以及为何对设计行业而言，保持并发展这些技能至关重要。
KeyShot 教育工作者和教授
通过培训学生掌握设计和产品行业所需的渲染软件，从而提升他们的职业前景。
学生大使计划
成为KeyShot 大使。这段宝贵的工作经历将激励你代表所在院校，以身作则。
什么是“新锐设计师”？
“新锐设计师”是一年一度的展览，汇聚了来自英国各地最优秀的应届设计毕业生。该活动面向设计行业的专业人士，同时也欢迎对设计最新趋势感兴趣的普通消费者。 “新锐设计师”每年还欢迎数百名中小学生前来参观，通过展示2,500多名才华横溢的毕业生在平面设计、产品设计、纺织设计等各个领域的作品，激发新一代设计师的创作灵感。
