You need a new solution if you often struggle to find a piece of content.
… especially when you’re using a media library filled with 100,000+ digital assets spread across multiple tools, with inconsistent file type, metadata and permissions.
This is where a digital asset management (DAM) solution comes in handy.
Not only does it help you organize your rich media content, but it also automates and distributes them to your favorite channels with a few clicks of the button—get this—all from one platform.
Unfortunately, finding a powerful DAM system that gets your personalized messages out in the wild is not as simple as it looks.
In this guide, let’s look at five best practices for managing your marketing assets in a DAM suite and how you can distribute them across all channels quickly.
What are Marketing Assets?
Marketing assets are content that a brand uses to promote, inform, and educate prospective customers on a product or service.
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Usually housed under a DAM platform, these assets include:
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Product images
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Logos
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Graphics and icons
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Brochures
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Product sheets
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Blog posts
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Videos
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How You Can Benefit from Organizing Your Marketing Assets
Global enterprises rely on their marketing assets to determine the success of their marketing and sales campaigns.
A single mistake could cause inefficiency, a waste of time, or worse, a loss of revenue.
All the more reason you should invest in an advanced DAM solution that supports an omnichannel marketing strategy!
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Common benefits include:
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Brand compliance and brand integrity without using more expensive tools and clear licensing and usage information
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Increased visibility thanks to supercharged search capabilities and visibility to the right people
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Zero silos among internal and external parties (e.g., sales team, wholesalers) since every important asset is hosted in a central place
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The next section digs deeper into the best practices for organizing your mountains of marketing assets.
Here is the breakdown:
Give your keywords a formula
Consistency promotes organizational success.
Standardize the keywords in your marketing bible. Make sure your marketing assets include (at the very least) a filename, description, content type, upload date, and product type.
Better yet, create a predefined drop-down box in your DAM. That way, you can define the metadata fields right from the get-go and increase predictable input from end users.
With every keyword standardized, your teams can find the marketing assets they need quickly without combing through hundreds of folders.
Opt for advanced tagging
It’s tricky finding the right marketing asset when you sell to multiple customer profiles.
These buyers struggle with unique challenges.
Here’s an alternative.
Instead of only tagging your marketing assets based on the product or content type, tag them according to the customer profile and buying journey to speed up searching.
The next time sales teams close a potential customer in a specific role or stage of the funnel, all they need to do is simply click the designated folder and filter the personas field accordingly.
Assign content access
Content in the wrong hands leads to mistakes.
Imagine distributing a product brochure in a country where the product isn’t sold. That’s a tremendous waste of resources and time.
To achieve content governance and a faster time-to-market, assign rights to your marketing assets based on the employees’ job roles or authority.
With proper access controls set in place, you no longer have to worry about that random freelancer who accidentally overwrites or deletes your files.
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To set permissions in Digizuite, right-click your desired folder. Next:
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Click Edit Folder Rights.
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Choose the users you want from the Members field
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Select the groups you want from the Member Groups field
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Click Save to Access List
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Automate the entire content value chain
Based on a report from monday.com, 38% of workers feel they could save up to five hours each week if they could automate repetitive tasks.
Indeed, our time is better spent on creating campaigns, not organizing them.
Leave the manual tasks to an advanced DAM software. Whether it’s adjusting a color code or changing a company’s mission statement, use a DAM tool to automate the latest updates across all channels.
LM Wind Power, a wind turbine rotor blades manufacturer, uses the Digizuite-Sitecore integration to format its video and images automatically, by using pre-defined workflows and reducing manual work.
Integrate your Martech stack with your DAM
According to CoSchedule, organized marketers are 397% more likely to report success in their marketing campaigns.
While the survey doesn’t elaborate on the specific tools used, we’re betting our dollars that DAM software is high on the marketers’ list.
As a single source of truth, the DAM suite eliminates silos from different departments and boosts organizational alignment. When you integrate it with the rest of your Martech stack, you encourage data exchange and foster cross-functional collaboration.
CommScope integrates Digizuite with their product information management system (PIM) and content management system (CMS) to house over 300,000 internal and external assets.
Back then, the network infrastructure provider required users to visit multiple platforms to view its offerings. Today, visitors access this information in one place.
Conclusion
Your approach to organizing your content in a digital asset management solution sets the tone for your marketing campaigns.
A straightforward system leads to alignment across the entire organization.
Whereas, a messy system results in inefficiency and potential revenue loss.
Long gone are the days of cobbling together different tools to manage your valuable marketing assets. As a DAM with omnichannel capabilities, Digizuite lets you share your newest content with customers, sales, partners, wholesalers, and external platforms on a single platform.
Book a demo with Digizuite now to manage, repurpose, and distribute your marketing assets across your favorite channels today.
