Great digital experiences require personalized, consistent and compelling content across many touch points, which will capture the interest of our customers.
Customers expect the same experience in-store as they do online or when they follow our Instagram page.
Enabling this kind of experience is no easy feat.
Enterprises not only need great content, but they also need the right technology stack.
And when we talk about the “right technology stack”, we don’t mean purchasing an all-in-one suite.
In our experience, omnichannel experiences require many best-of-breed platforms with specific purposes such as personalization, content (digital Assets and more), social media, marketing automation, e-commerce and a CMS.
Each are great applications on their own, but what you need is for them to work seamlessly together, providing a cohesive and engaging customer experience.
This is where composable digital experiences platforms (DXP) come in.
What is composable DXP?
A digital experience platform (DXP) that is composable is one that is entirely modular.
This kind of solution helps you create better solutions for your customers.
A composable DXP consists of plug and play components. You can think of it like Lego blocks.
It allows for changes and updates to be made without breaking the entire system. Each component functions independently and communicates with other components through APIs.
These components can be purpose-built for any need and can be rebuilt or replaced as required. This gives you a lot of flexibility. To be truly composable, the components should use few to zero code components. This makes it simple to make changes quickly.
This means you are free to pick and choose the applications which are best-fit for a particular job, freeing you from vendor lock-in.
In the below, you see an example from Gartner on the differences between a monolithic DXP vs. a composable DXP.
4 Benefits of a composable DXP
There are many benefits of using a composable DXP strategy, but some of the most notable ones include increased efficiency, flexibility, and scalability.
-
Increases efficiency: It’s easy to reuse components and build new applications by combining existing ones, which leads to increased efficiency.
-
Increases flexibility: It’s more flexible than a monolithic architecture because it allows for easier changes and modifications. This allows you to easily add or remove features as needed, without having to worry about destabilizing the entire system.
-
Breaks down silos: It’s easier to share data and information across the organization. With all components working together in harmony, businesses can make more informed decisions faster, and improve customer experiences as a result.
-
Improves scale: Since each component can be scaled independently, enterprises can respond quickly to changing demand without overprovisioning or under-utilizing resources.
Ultimately, a composable DXP provides enterprises with the agility and flexibility they need to compete in today’s ever-changing business landscape.
By making it easier to change and update applications on the fly, businesses can quickly adapt to new customer needs and requirements, delivering better results overall.
A composable stack with omnichannel reach
To provide customers with consistent experiences across multiple channels, you need a platform that aligns all the different pieces together.
That’s where a composable DXP comes in.
As you can see in the above Gartner chart, digital asset management is a key component of the composable strategy.
You need an enterprise DAM platform to create, manage and distribute the most up-to-date versions of images, videos, and other content across all channels.
Many platforms rely on content to create the consistent and best possible digital experiences (in this case, it is the images, Videos, 3D files, PDFs and more).
Centralizing the content creation and distribution process ensures quality assets which are all on-brand and have been centrally approved in the DAM before being made accessible.
This helps you create a consistent brand experience for your customers and provides the ability to quickly respond to changing customer needs.
Digizuite’s Composable Strategy
At the end of October 2022, Sitecore announced that they were switching to a composable architecture strategy.
Sitecore’s switch to a composable architecture strategy aligns perfectly with what we believe in at Digizuite – making a best-of-breed DAM with strong integration capabilities available into any IT architecture.
Digizuite is a best-of-breed DAM platform, which means it’s already composable. Whether you have a monolithic structure, a composable structure or you want to go to the cloud, it doesn’t matter.
Digizuite works with them all.
Digizuite Composable Features
We’ve been working hard the last year to further enhance our composable strategy.
For us, it means a great integration toolbox and focusing on a best-of-breed DAM strategy.
-
Here are a few examples:
-
Our Embedded UI brings the power of Digizuite DAM into any application without custom coding. All our connectors will have the capability to filter, crop, search, access & edit metadata and much more. This change will also give you the benefit of the same UI/UX across all platforms, driving adoption and usability even higher. If you have a Sitecore installation, this means that full silo sync is eliminated. And you continue to keep the resilience and data types you know from Sitecore.
-
3rd party integrations – We have launched a host of new pre-built integrations this year – Salesforce Marketing Cloud, Hootsuite, and Wrike, just to name a few. These give you the flexibility to search and import the digital assets you need and embed them in your application of choice.
-
An enterprise integration toolbox – This toolbox enables you to get the assets you need, where and when you need them and out to any application within your Martech stack. The toolbox includes no or low-code automation components, API’s, and SDK’s. Whether you want to simply pick an asset or model more complex data exchanges to your CMS, PIM, data warehouse, ecommerce, or social media tool, this toolbox gets you 90% of the way there.
-
Conclusion
Through the years, we’ve seen the pendulum swing from all-in-one-suites to best-of-breed technologies, and back again.
It’s often difficult to decide which one to choose.
At KeyShot, we have always believed in a best-of-breed (or composable) DAM strategy.
Sitecore’s shift to a composable DXP serves as testament to our belief.
Enterprises who are interested in creating visual omnichannel experiences at scale can particularly benefit from a composable DXP.
As we are sure you’ve experienced, customer’s needs and demands change fast.
And you need the ability to quickly integrate technologies and services to keep up with that change.
Digizuite’s best-of-breed, composable strategy provides you all the capabilities you need to keep customers inspired and engaged on any channel. Digizuite reduces manual and repetitive tasks as it relates to rich media content through metadata, workflows and automation.
In the end, you reach a faster time-to-market, and your customers enjoy better omnichannel experiences.
Contact us today to learn more about Digizuite’s composable strategy and how it can support your martech stack.
