KeyShot 熱愛發掘新銳設計人才!
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KeyShot 卓越設計與視覺KeyShot
3D 設計始終是我們設計心靈的摯愛,因此我們設立了KeyShot ,旨在表彰並嘉許產品設計領域中具創新性的設計思維與創意視覺傳達。
This year's winner
Sam Collins, Sheffield Hallam University
About the project
NATA is a mobility-focused workflow solution designed to support community-based midwives during home visits. My project addresses two interconnected issues: the underutilisation of existing medical bags and the physical strain caused by transporting bulky equipment, particularly baby scales.
The outcome is a streamlined system combining a suitcase-style bag with a detachable soft storage component. Removing the upper bag reveals an integrated set of infant scales housed within a durable wheeled chassis. By consolidating essential equipment into a single transportable product, NATA reduces the number of bags carried and minimises repeated trips between vehicle and patient homes.
Designed around efficiency, ergonomics and workflow optimization, NATA aims to reduce physical discomfort for midwives while creating a more considered and practical experience for community healthcare visits.

The judging panel
Tom Jarvis – Head of Industrial Design, Kingfisher. Jennifer Jilei Z – 3D Designer Footwear, Lacoste. Liam Martin – Founder and 3D Expert, Visune. Richard Hartshorn – Creative Director, Goodwin Hartshorn. Richard Gale - Territory Manager, EMEA, KeyShot.

評選標準
Sam wowed the judges by demonstrating below criteria.
透過設計思維進行創意的問題解決

清晰闡述流程及最終設計成果

將設計轉化為可供行銷使用的素材
KeyShot 實驗室
We invited students for a 3D visualization workshop, giving them the opportunity to learn from the very best in the industry!
During the session our KeyShot experts hosted workshops within their area of expertise and shared real life experience within 3D Design. Attendees explored topics such as realism, workflows and AI, and emotional storytelling, equipping them with the tools to elevate your 3D designs and strengthen their digital portfolio.
KeyShot experts

觸感寫實主義
斯賓塞·利文斯頓
掌握真正的寫實主義,為您的產品視覺呈現注入情感張力。了解觸感與微小瑕疵如何欺騙大腦,使其將影像視為真實可觸之物,同時探索何種元素能讓設計充滿生命力、情感共鳴,並展現出真正的人性特質。

以情感為導向的渲染
馬克斯·尤諾西
透過渲染圖探索情感敘事的魅力。學習如何在兼顧產品功能與整體氛圍及情感基調的同時,運用電影攝影原則、鏡頭模擬及心理技巧,打造更具深度的視覺敘事。

工作流程與人工智慧
班·羅布森
透過實際應用案例,學習在設計、視覺化與實驗過程中實用的KeyShot 。此外,您將了解如何將人工智慧整合至工作流程中以提升效率與速度,並理解為何對設計產業而言,維持並發展這些技能至關重要。
什麼是「新銳設計師」?
「新銳設計師展」(New Designers)是一年一度的展覽,匯聚了來自英國各地最優秀的設計系畢業生。此活動不僅面向設計產業的專業人士,也歡迎對最新設計趨勢感興趣的普羅大眾前來參觀。 「新銳設計師」每年亦歡迎數百名中學生參觀,透過展示超過 2,500 位才華洋溢的畢業生在平面設計、產品設計、紡織設計等各領域的作品,為下一代設計師注入靈感。


