Luxion Named Exclusive Sponsor of the 2012 IDSA Student Merit Award

by | Mar 29, 2012

Irvine, CALIFORNIA, March 29, 2012 – Luxion, one of the leading developers of advanced rendering and lighting technology and makers of KeyShot®, the first real time ray tracing and global illumination program, today announced that it is the exclusive sponsor of the 2012 IDSA Student Merit Award. In addition, Luxion will sponsor the five upcoming Design Dialogue Conferences as well as the International Design Conference held in Boston, MA in August 2012.

Each year IDSA encourages, rewards and celebrates excellence in industrial design education with the Student Merit Awards.   Each school will hold its own competition, juried by professional designers. The juries select one member from each school to present at the Design Dialogue Conference in their district. IDSA then showcases these five winners at the annual International Conference.

The 2012 IDSA Student Merit Award Winner, August Kawski (back left), and other nominees from RIT presenting at the upcoming IDSA Northeast Design Dialogue Conference in Philadelphia.

To learn more about the IDSA Student Merit Award and see past award winners, please visit

“Luxion has has a long standing history in supporting academia,” said Henrik Wann Jensen, Co-founder and Chief Scientist of Luxion. “As a teacher I understand the importance of education in today’s tough economic environment. We feel obligated to help prepare students for their life after school by providing state-of-the-art tools that are now becoming the standard in the industry.” Mr. Wann Jensen is an associate professor of Computer Graphics at the University of California, San Diego (UCSD).

Luxion offers a special program for Students, Teachers and Schools to adopt KeyShot as part of their curriculum. With options for full-featured single user license or floating license Lab packs, students and schools can be up and running with KeyShot in minutes on Mac or PC. For pricing and more, please visit

Luxion is also proud to be part of the IDSA event throughout the year, both regional and international. Luxion will exhibit at the upcoming Design Dialogue Conference in Detroit, MI  on March 30th-31st, demonstrating the latest advancements in KeyShot and 3D rendering technology. Please visit for location and agenda.

To find out more about KeyShot and how it’s helping schools around the world create visulaizations of engineering and product design, please see

About Luxion
Luxion is a leading developer of advanced 3D rendering and lighting technology. KeyShot is the first realtime ray tracing application that uses a physically correct render engine based on scientific research in the areas of scientifically accurate material representation and global illumination. Addressing the visualization needs of designers, engineers, marketing professionals, photographers and CG specialists, KeyShot breaks down the complexity of creating photographic images and animations from 3D digital data. Luxion’s customer list includes many of the Fortune 1000 product manufacturers and major industrial design companies including Dell, HP, Microsoft, Motorola, Nokia, Procter & Gamble, IDEO and SMART Design. For more information visit

Press contact:
Luxion, Inc.
Josh Mings
Marketing Manager
+1-(949) 274-8871

KeyShot is a registered trademark of Luxion ApS. All other company and product names may be trademarks of their respective owners.