資源

公司

發現新事物 KeyShot

設計物件
明天。
今日市場。

發現新事物 KeyShot

設計物件
明天。
今日市場。

發現新事物 KeyShot

設計物件
明天。
今日市場。

成功案例

摩托羅拉
摩托羅拉Moto-x

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大約

位置:

使用的產品:

KeyShot Studio

行業:

使用的軟體:

Motorla is on a mission to develop the best mobile devices on the planet. They’ve innovated mobile communications since the early days of hand-held devices, inventing many of the protocols and technologies that make mobile communication possible. Over the past 80 years, they have pursued simple solutions to solve problems, improving millions of lives along the way. Today, they continue that pursuit with new devices, technologies and interaction to personalize their designs, using KeyShot to make it happen from early concepts to their online product configurator. We find out more from Motorola’s Senior Manager of Product, Ashish Sharma, about their unique approach to designing products and how KeyShot helps along the way.

motorola-moto-x-keyshot-configurator-01

摩托羅拉

使用的建模軟體:Rhino
網址: motorola.com

motorola-moto-x-keyshot-01-tn摩托羅拉的設計過程有什麼獨特之處?
作為手機的發明者,摩托羅拉對我們產品設計的各個方面都無可挑剔地關注細節。我們設計理念的一個關鍵要素是賦予客戶選擇權。除了獲得一部出色的智能手機外,我們還希望我們的客戶通過它們表達他們的個性和風格。跟 摩托製造商,我們為使用者提供了數以千計的方式來定製我們的旗艦Moto X智慧型手機。你可以擁有一部帶有木頭或皮革后蓋的手機,甚至可以在上面蝕刻個人資訊——我們希望設計出的產品在您看到其他人使用的典型智慧手機中脫穎而出。這使得我們的設計方法特別具有挑戰性,因為智慧手機和可穿戴設備是複雜的設備,需要在美學和功能之間取得艱難的平衡。

How is KeyShot used in the process?
KeyShot is central to the success of our Moto Maker customization service. With the multitude of customizations options available with our Moto X phone, KeyShot helps us navigate the complexities of different materials, textures, lighting to show rendered images of the product in various views. Since we are selling a high end phone online, we want to make sure our customers get a high quality view of what their customized phone would look like once in their hand. We also use KeyShot in producing high resolution product imagery used in banners and on our website to support our brand.

motorola-moto-x-keyshot-configurator-03

motorola-moto-x-keyshot-configurator-02

With its advanced capabilities, especially the new Web Configurator, KeyShot helped us significantly decrease cost by automating the process of creating images of our Moto X product in different views, across a variety of materials, textures and lighting.”

How has KeyShot saved time, money or improved quality?

Due to the complexities of producing images for a massive customization service like Moto Maker, we were running a lot image-creation jobs via manual or batch processes prior to onboarding with KeyShot. With its advanced capabilities, especially the new Web Configurator, KeyShot helped us significantly decrease cost by automating the process of creating images of our Moto X product in different views, across a variety of materials, textures and lighting. The produced renders are of much higher quality than the previous solution used, which has a direct positive impact on sales via our online channel.

摩托羅拉-moto-maker-ss-01

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