It’s the whir, the buzz and the click as you climb the hill. The push and the feel of extra power. The feel of quality. The ultimate ride. For the past 25 years, SRAM has been designing and manufacturing high performance bicycle components, pursuing a passion born out of an idea to improve upon a single component and turning it into a massive, multinational group of high performance bicycle component brands. Throughout the entire design process they use KeyShot to communicate initial concepts within the Industrial Design team and with with Product Management and Marketing helping hit their design targets sooner and visualize the concepts with confidence.
「在使用KeyShot 之前，產品平面設計師只能透過 Adobe Illustrator 產出的 2D 向量圖像來製作圖像概念的模擬稿，這無法準確呈現我們產品上使用的各種表面處理效果，也無法展現圖像在 3D 立體造型上從不同角度所呈現的樣貌。KeyShot 概念KeyShot 有助於我們更早確立產品量產時的視覺目標，讓產品管理與行銷團隊能更輕鬆地以更高信心程度來視覺化這些概念。」
