The flick of your wrist, the sound of the line spinning out and your favorite lure hitting the placid water. It’s easy to enjoy those moments when you’re using a product that just works. For over 60 years Zebco fishing reels have been the first introduction to fishing for many and Zebco Brands have expanding over that time to be the favorite gear for many an avid fisherman. Their designs for their fishing products are refined and the visual you see communicate the beauty and function like no other. Zebco Brands uses KeyShot during the design process, creating visuals to sell concepts, work with manufacturing and speed development of product shots for web and print imagery. Industrial Design Manager, Clark McCune, of Zebco tells us more about how KeyShot has helped.

Zebco / Clark McCune

사용된 모델링 소프트웨어 Pro/ENGINEER

Clark은 Zebco Brands의 산업 디자인 매니저입니다. 13년 이상 스포츠 용품 분야에서 디자인 컨설턴트로 일해 온 그는 업계에 대해 잘 알고 있습니다. 스포츠 용품 업계는 제품 디자인이 빠르게 진행되며 제품 개발 프로세스 전반에 걸쳐 그리고 나중에 판매 및 마케팅 이미지에 사용할 비주얼을 신속하게 준비해야 하는 산업입니다. "과거에는 직관적이면서도 시작에 도움이 되는 훌륭한 프리셋을 갖춘 합리적인 가격의 렌더링 플랫폼을 찾는 데 어려움을 겪었습니다."라고 Clark은 말합니다. "복잡한 렌더링 환경을 설정할 필요 없이 하루 중 많은 시간을 모델링에 투입하는 Zebco Brands에서는 Pro/ENGINEER를 사용합니다."

Finding an option that was able to use their modeling data and cut down the time on render set up and creation was crucial. “After researching KeyShot online, I had the opportunity to have a demo from Garrett Paymon at the 2012 IDSA conference in Boston. I bought a license for Zebco and quickly recommended it to a few companies I consult for.”

“It’s amazing how quickly we started implementing images for catalog shots. In some cases we couldn’t get a prototype ready for catalog and used KeyShot images the next week after purchase.” While the time saved in the creation of product shots was evident, the real savings was shown when entire mock-up costs were eliminated. “We avoided incurring $4K-5K in mock-up costs in past instances. This was both at Zebco and other companies I recommended using KeyShot to. In addition to print and web visuals for final product, KeyShot has been a great tool to communicate design intent before production to internal managers, big box retailers and even the factories.”

Clark McCune은 트위터( @ClarkMcCuneID )에서 찾을 수 있으며 Coroflot에서 그의 포트폴리오를 볼 수 있습니다.