摘要
Volvo Trucks North America and Mack Trucks led a customer-first transformation of their eCommerce experience, which revealed a critical gap: the lack of a robust and flexible Digital Asset Management (DAM) solution. In the aftermarket parts space, inconsistent or vague product data often reduce customer confidence and impact conversion rates.
A consistent request from both customers and internal stakeholders was the need for high-quality product imagery to support identification and purchasing decisions.
By implementing KeyShot DAM, Volvo Trucks centralized images from multiple sources, standardized metadata, and enabled fast, reliable delivery of assets to their eCommerce platform.
What’s the business reason behind the eCommerce transformation project?
Volvo Trucks North America and Mack Trucks have seen increasing demand for advanced eCommerce capabilities to improve customer experience and operational efficiency.
Unlike the automotive sector, the trucking industry involves highly configurable vehicles, resulting in a significantly broader and more complex parts portfolio.
Volvo’s eCommerce solution: PartsASIST underwent a two-year transformation focused on simplifying the buying process and enhancing usability. This initiative aimed to make it easier for customers to identify, select, and purchase the correct parts quickly and confidently.
“We increased product image coverage from less than 1% to 45% of revenue-generating parts, a significant leap that directly supports improved product identification and customer confidence.”
What was your challenges?
Prior to implementing KeyShot DAM, managing product images across multiple sources was inefficient and not scalable. There was no centralized DAM for North American product imagery, forcing individual applications to independently store, manage, and integrate assets. This led to fragmented data silos, inconsistent metadata, and duplicated efforts across teams. As a result, valuable assets were underutilized, and there was no standardized way to deliver images across systems.
This lack of cohesion limited our ability to scale, slowed down operations, and prevented us from maximizing the value of our existing product data.
How did you implement KeyShot DAM as a solution?
Our approach focused on automation and scalability. We evaluated how product images were created and managed across the organization and integrated those workflows into a centralized DAM. KeyShot DAM was implemented as a lightweight, flexible solution that could ingest assets from multiple upstream systems—whether vendor-provided images or internally generated 360° scans.
We configured automated processes to standardize metadata and dynamically deliver images in the required formats to downstream applications. This significantly reduced manual effort, improved data consistency, and created a scalable foundation for ongoing asset growth.
What results and impacts do you see from the implementation?
The implementation of KeyShot DAM delivered measurable improvements across both operational efficiency and customer experience.
We established a fully automated workflow where product images, whether sourced from vendors or captured internally, are seamlessly ingested, processed, and distributed to eCommerce platforms without manual work.
As a result, our eCommerce system can now consume high-quality, standardized assets without needing to manage them manually. This shift not only reduced operational complexity but also allowed teams to focus on higher-value activities.
From a performance standpoint, we increased product image coverage from less than 1% to 45% of revenue-generating parts, a significant leap that directly supports improved product identification and customer confidence. The scalable framework we implemented continues to expand organically, enabling ongoing enrichment of our digital asset library.
Overall, this transformation strengthened our ability to deliver a more intuitive and reliable eCommerce experience, ultimately driving higher engagement and conversion rates while positioning the organization for future growth.
KeyShot 了解如何利用KeyShot 为您的业务注入动力。