Tommy Cheong is a Singaporean industrial designer and product visualizer with a future-forward and human-centred design approach, focusing on uncovering people's needs, desires, and motivations. His methodology combines quantitative data analysis with qualitative observations and testbed ideas through hands-on prototyping to create delightful and sustainable propositions towards enhancing quality of life. His goal is to foster environments that nurture innovation and the sharing of ideas, particularly through collaborative projects. Tommy took the Gold Prize in the 2023 Colorway Design Challenge.

Tommy Cheong

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使用的建模软件：Rhino 3D

你是如何进入设计行业的？

十多年前，我还不知道自己会陷入什么境地。2012 年，当我在南洋理工学院工业与产品设计专业开始我的文凭之旅的时候，我对工业与产品设计一无所知。在我选择理工学院文凭课程时，工业与产品设计是我 12 个选择中的第六个。

您最喜欢哪些项目？  

我的"正确回收垃圾箱 "项目是我在新加坡国立大学的毕业论文项目（2020 年），在这个项目中，我向自己提出了一个挑战：在新加坡，可回收垃圾中的食物和液体废物污染严重，回收率很低，如何通过更好的设计实现正确回收。从设计概念的可视化到在大学校园、商场和学校的实际实施，这都要归功于志同道合的合作者们齐心协力，通过整体设计干预来推动可持续的行为改变。

在您的工作流程中，哪些地方使用了KeyShot？  

The use of KeyShot allows for a dynamic exploration of design possibilities, enabling me to experiment with and refine the visual and tactile aspects of a design. This process helps in conveying the concept's essence to stakeholders, ensuring that the design communicates its intended message and functionality effectively. Through KeyShot's advanced rendering capabilities, I can simulate realistic lighting and shadows, textures, and environmental interactions, which are pivotal in assessing how the design will look and feel in its intended setting, for both client collaborations and personal projects.

您最喜欢哪些KeyShot 工具？  

The Studio feature in KeyShot has significantly simplified my design workflow by allowing me to handle multiple scene variations within a single project file, reducing the need for multiple files and decreasing the chance of errors. It's made it easier to adjust lighting, materials, and environments, improving my workflow's overall efficiency. This feature is quite helpful for understanding how my designs adapt to various contexts and for effectively sharing their stories. In essence, KeyShot's Studio feature has made my design process smoother and more manageable especially when one might need to work effectively within tight project deadlines.