摘要

2021 年，Swegon 开始对产品数据进行数字化改造，实施inriver PIM来管理产品信息和视觉效果。

With the company’s continuous expansion, it recognized the need for a dedicated solution to handle the increasing volume of product visuals. In 2023, Swegon adopted KeyShot DAM as its DAM platform.

The integration of inriver PIM and KeyShot DAM now allows Swegon to unify its product data and digital assets within a single, connected solution. Product information managed in PIM is now enriched with visual assets managed through KeyShot DAM, conquering complex sales cycles with streamlined workflows and accurate product data.

谁是 Swegon？

As a Global provider of indoor environment solutions, specializing in ventilation, heating, cooling and climate optimization, Swegon's mission is to enable healthy indoor environments for people to perform their best, today and tomorrow. With a turnover of 9.3 billion SEK in 2024, they have over 3,800 employees, 24 production plants in Europe, North America and India as well as subsidiaries and distributors all over the world.

挑战

Swegon 的销售主要是包括大量产品的项目，而不是单一产品的销售。例如，一个项目的销售周期为 2 年，价值约 120 万瑞典克朗，产品数量为 330 台，通常都是为客户量身定制的配置。糟糕的产品数据不仅会影响销售，还会导致从构思到安装和持续运行的整个过程出现代价高昂的延误。

Before the implementation of KeyShot DAM, Swegon didn’t have an overview of its product assets. Assets were scattered on different servers and individuals’ devices leading to:

1.缺乏透明度，不知道资产是否已获批准甚至已经过时，增加了发布错误产品数据的风险。

2.浪费在搜索、发送和识别资产上的时间，增加了效率低下的情况，并在团队之间建立了孤岛。

实施记录和档案管理

In 2023 Swegon implemented KeyShot DAM as their DAM solution. With support from our implementation partner Consid, they structured new processes, governance and workflows before carrying out the enrollment. By leading with an agile approach, they had the possibility to make tweaks and work in a sustainable way.

斯蒂娜介绍说："在实施新系统的工作中，有很大一部分是变革管理。但是，即使我们开始时规模较小，我们的目标也是持续发展，并从一开始就制定了发展战略、流程和框架。因此，当我们准备好下一步时，基石已经就位"。

结果

Swegon 的市场营销部门在其 MarTech 堆栈中实施了单一真相源后，现在可以实现资产的一致性和透明度。Stina 说：

“We have the same assets and product information on the web as in the product sheet. Our customers will find the same information regardless of which material or on what channel they search. When assets are managed and delivered from one central hub, it builds trust and credibility both within the organization and externally"

Now, the marketing department are also able to create consistent content and easily share assets in a controlled way to external agencies and within the organization by utilizing KeyShot DAM’s capabilities such as connectors to external tools, access control and expiry date. Jenny explains:

“Before, asset sharing was time-consuming. Now it’s easy and efficient, and our content creators don’t even need to be included in the process. Instead, our internal users can now find the assets themselves through the DAM. We also utilize the connectors to Adobe Creative Cloud, Optimizely and Microsoft Office 365. This is a really smooth and consistent way to create content."