If you are a jewelry designer, or involved with any type of product photogoraphy, you know the challenge of getting consistent photos and the time that can go into taking them. Ed Ferguson knows about this all too well. Ed started Cascadia Design Studio in the Great state of Washington, just 30 miles north of Seattle. Specializing in the design, fabrication, and sale of custom, made to order Titanium Rings, they’ve been putting smiles on people’s faces since the year 2000. Here, Ed fills us in on the challenges they faced as a new company and why they ending up using KeyShot to tell the story about their amazing line of custom titanium ring designs.
卡斯卡迪亚设计Studio
As a small growing jewelry company we could not afford to outsource any marketing tasks. Web design, graphics and photography were all skills that had to be learned quickly. Jewelry photography is especially challenging and time consuming due to the highly reflective subject. We wanted consistency in our product images and the ability to switch backgrounds later without “Photoshopping”. These issues prompted us to look into 3D modeling and render solutions.
在网上搜索后，我们发现了许多珠宝渲染图的示例。遗憾的是，其中大部分都带有明显的“CAD”风格。我们找到的少数几张优质渲染图，都是使用超出我们预算且学习门槛较高的软件制作的。
After discovering KeyShot and seeing its high quality renders of all types of objects and materials, I knew this was the tool we needed. We use Moment of Inspiration (MoI), a low-cost, NURBS modeling tool created for designers and artists. Coupled with this modeling program that plays well with KeyShot, we now had a complete 3D tool set at a very reasonable cost.
在MoI中建模完成产品线并KeyShot 后，我们便开始替换网站上的旧产品照片。起初我们担心客户是否会把这些图像当作真实产品。当一位专业产品摄影师称赞我们的“照片拍得真棒”时，我们的顾虑便烟消云散了。
KeyShot 珠宝设计、网站开发以及客户报价KeyShot 我们也使用KeyShot 。当客户咨询独特的材质与颜色搭配方案时，几分钟后便能收到与描述完全吻合的图像，这令他们惊叹不已。我们甚至曾仅凭逼真的渲染图就成功售出珠宝，而那时实际的原型尚未制作完成。
KeyShot 我们这家小型企业KeyShot 自主制作图像，其质量不仅不逊于那些拥有雄厚营销预算的大型企业，甚至更胜一筹。
