요약

스웨곤은 2021년에 제품 정보와 시각적 요소를 모두 관리하기 위해 인리버 PIM을 구현하면서 제품 데이터의 디지털 트랜스포메이션을 시작했습니다.

With the company’s continuous expansion, it recognized the need for a dedicated solution to handle the increasing volume of product visuals. In 2023, Swegon adopted KeyShot DAM as its DAM platform.

The integration of inriver PIM and KeyShot DAM now allows Swegon to unify its product data and digital assets within a single, connected solution. Product information managed in PIM is now enriched with visual assets managed through KeyShot DAM, conquering complex sales cycles with streamlined workflows and accurate product data.

스웨곤은 누구인가요?

As a Global provider of indoor environment solutions, specializing in ventilation, heating, cooling and climate optimization, Swegon's mission is to enable healthy indoor environments for people to perform their best, today and tomorrow. With a turnover of 9.3 billion SEK in 2024, they have over 3,800 employees, 24 production plants in Europe, North America and India as well as subsidiaries and distributors all over the world.

도전 과제

스웨곤의 매출은 대부분 단일 제품 판매보다는 여러 제품을 포함하는 프로젝트로 구성됩니다. 예를 들어, 판매 주기가 2년인 한 프로젝트는 120만 SEK와 +330대의 가치가 있으며, 종종 고객 맞춤형 구성으로 이루어집니다. 제품 데이터가 부실하면 판매에 실패할 뿐만 아니라 아이디어에서 설치, 지속적인 운영에 이르는 전 과정에서 많은 비용이 지연될 수 있습니다.

Before the implementation of KeyShot DAM, Swegon didn’t have an overview of its product assets. Assets were scattered on different servers and individuals’ devices leading to:

1. 자산의 승인 여부를 알 수 없는 투명성 부족으로 인해 잘못된 상품 데이터를 게시할 위험이 증가했습니다.

2. 자산 검색, 전송 및 식별에 낭비되는 시간, 비효율성 증가, 팀 간 사일로 구축.

DAM 구현

In 2023 Swegon implemented KeyShot DAM as their DAM solution. With support from our implementation partner Consid, they structured new processes, governance and workflows before carrying out the enrollment. By leading with an agile approach, they had the possibility to make tweaks and work in a sustainable way.

Stina는 이렇게 설명합니다: "새로운 시스템을 구현하는 작업에는 변화 관리가 큰 비중을 차지합니다. 하지만 우리는 작게 시작하더라도 지속적인 발전을 목표로 삼고 처음부터 성장을 위한 전략, 프로세스 및 프레임워크를 구축했습니다. 그래서 다음 단계로 나아갈 준비가 되었을 때 이미 초석이 마련되어 있었습니다."

결과

MarTech 스택에 단일 데이터 소스를 구현한 Swegon의 마케팅 부서는 이제 자산의 일관성과 투명성을 강화할 수 있게 되었습니다. Stina는 말합니다:

“We have the same assets and product information on the web as in the product sheet. Our customers will find the same information regardless of which material or on what channel they search. When assets are managed and delivered from one central hub, it builds trust and credibility both within the organization and externally"

Now, the marketing department are also able to create consistent content and easily share assets in a controlled way to external agencies and within the organization by utilizing KeyShot DAM’s capabilities such as connectors to external tools, access control and expiry date. Jenny explains:

“Before, asset sharing was time-consuming. Now it’s easy and efficient, and our content creators don’t even need to be included in the process. Instead, our internal users can now find the assets themselves through the DAM. We also utilize the connectors to Adobe Creative Cloud, Optimizely and Microsoft Office 365. This is a really smooth and consistent way to create content."