Intro
Etex 集团是一家提供创新型建筑产品的跨国公司，但由于没有一种高效的方式供全球团队协作，该公司一直在努力优化其全球业务。该公司发现需要一个 DAM 解决方案来简化流程。
During its search, Etex found that KeyShot DAM offers the necessary functionalities and 与 Optimizely 无缝集成. In 2020, Etex implemented KeyShot DAM to manage its large and dispersed global workforce.
Etex 集团是谁？
Etex 集团是一家全球性建筑公司，其使命是 "以有意识、可持续的方式激发人们及其生活空间的灵感"。
Etex 集团在全球 42 个国家拥有 15,000 多名员工，协作是提高效率的基础。
挑战
Etex 集团的目标是 "利用数字的力量，显著扩大 Etex 的业务和全球影响力"。虽然潜力显而易见，但却缺乏实现最佳全球影响力的机制。
以前，我们一直与零售商保持关系。也许与安装商有一点关系，但与最终用户没有关系。现在，我们与最终用户建立了前所未有的联系。这让我们能够在正确的时间向正确的人传达正确的信息，这是我们以前从未有过的机会"。
解决方案
Etex Group implemented the KeyShot DAM in 2020 amid a major digital transformation initiative.
当 Etex 使用 Optimizely Content Cloud 轻松运行后，他们需要一个辅助平台来帮助管理整个内容生命周期--从创建到分发到不同渠道。
结果
借助内容管理系统（CMS）和内容管理系统（DAM）相互交织的强大功能，Etex 团队现在能以各种正确的方式将内容变为现实，使其在每个客户旅程的每个阶段都能与客户产生共鸣。
The combination of Optimizely and KeyShot DAM has also allowed Etex Group to establish better website efficiency. With the Optimizely CMS, Etex was able to move multiple websites from their previous CMS to Optimizely for streamlined website content management.
Then, KeyShot DAM has provided a centralized media library and tool for master data management to execute and distribute content more efficiently to the Etex website.
有了KeyShot营销生态系统，Etex 营销团队可以执行质量更好、数量更多的内容，更快、更高效地将这些内容推向全球市场。
Finally, with Etex’s massive, globally scattered workforce, using KeyShot DAM as a media library enables thousands of employees to collaborate through one platform. As a result, it’s simple to effectively manage and capitalize on all product information – from reference cases to technical documents.
Learn how you can power your business with KeyShot today.
