Axalta Artists Signature Series Launches Using Luxion Interactive Rendering Platform

by | Nov 3, 2015

Luxion’s interactive visual platform provides immersive experience for attendees to experience the exclusive Cromax® “Danny D” Mild-to-Wild CombinationsTM from Axalta Coating Systems and custom pinstriper and painter Danny Gálvez.

Tustin, California, November 3rd, 2015 – Luxion, a leading developer of advanced rendering and lighting technology and maker of KeyShot®, the first real-time ray-tracing and global-illumination program for 3D rendering and animation, and Axalta Coating Systems, LLC (“Axalta”), a leading manufacturer of liquid and powder coatings, continue their collaboration by delivering high-quality, real-time visualizations of Axalta’s newest color combinations at the 2015 SEMA Show in Las Vegas, Nevada, November 3-6, 2015. 

This week, Axalta and Luxion introduce a new way to experience color like never before. Custom pinstriper and painter Danny “Danny D” Galvez will provide live demonstrations with the launch of the Axalta Artists Signature Series Cromax® “Danny D” Mild-to-Wild CombinationsTM. Attendees will be able to watch Danny D digitally paint live in an immersive KeyShot rendering and animation experience that allows interactive, real-time ray tracing and viewing of the color combinations across a range of cars and environments.

Luxion’s real-time ray tracing technology provides users with interactive viewing and configuration control for a customized viewing experience.

An Immersive Experience
The viewer will immerse themselves in a full 50” touchscreen control panel displaying the interactive 3D view of the car complete with configuration, camera and environment controls. As many as 15 different cars and 30 Axalta three-color combinations may be switched and viewed in any orientation, all in real-time. With a BOXX 48 core RenderPRO powering the real-time view and Luxion’s rendering technology utilizes 100% of all CPU power, all changes happen instantly. The viewer can interact directly with the car, change the color and camera position, and select from three environment choices that allow the viewer to experience each color combination under unique lighting situations.

A New Way of Selling Paint
The KeyShot rendering and animation program is the only rendering solution that allows customers to accurately view any color in digital form. It enables customers to make paint decisions and chose the right color combination long before the actual paint job is started. KeyShot provides customers with the ability to evaluate the rich color range of paint under real-world lighting conditions, helps eliminate unwanted surprises and is designed to give customers the highest confidence in their paint selection. Axalta continues to be a leader in the field of custom coatings. The KeyShot rendering and animation program helps to quickly facilitate the presentation of high-quality, color-accurate visuals for the entire product offering of Axalta’s expansive color system.

Experience the Color
Join us at SEMA Show 2015 in the Axalta Coating Systems booth #22391 (located Central Hall, near the South end of the Ford booth) at the Las Vegas Convention Center, November 3-6th, 2015 to experience the color possibilities. For more information on Axalta Color Collections for KeyShot please visit

About Luxion
Luxion is a leading developer of advanced 3D rendering and lighting technology. KeyShot is the first real-time ray-tracing application that uses a physically-correct render engine based on scientific research in the areas of scientifically accurate material representation and global illumination. Addressing the visualization needs of designers, engineers, marketing professionals, photographers and CG specialists, KeyShot breaks down the complexity of creating high-quality production visuals from 3D data. Luxion’s customer list includes many of the Fortune 1000 product manufacturers and major industrial design companies including Chrysler, Fossil, Microsoft, Motorola, Procter & Gamble, Skullcandy, IDEO and SMART Design. For more information on KeyShot 3D rendering, animation and KeyShotVR, please visit or follow us on Facebook or Twitter.

Press contacts:
Luxion, Inc.
Josh Mings
Director of Marketing
+1 (949) 274-8871

KeyShot is a registered trademark of Luxion ApS. All other company and product names may be trademarks of their respective owners.