Product Design-to-Market in four powerful steps
The key to speed is already in your hands. Supercharge your design and marketing processes with a Product Design-to-Market strategy.
For Product Design-to-Market success, consider the ways people, technology and processes work together to bring a new product to market.
- A flexible and connected process is necessary to support the iterative work of product design
- Digital prototypes support better decision-making, consistency and speed from initial concept to market delivery
- Collaboration creates efficiency – shared tools and processes provide clarity, consistency and connection across teams
1. Design
2. Align
3. Manage
4. Deliver
Explore Product Design-to-Market in action
Learn about the teams and tech required for success in each stage.
01
Design
Craft precise and creative product visualizations.
Benefits:
- Decrease costs by eliminating the need for multiple physical prototypes.
- Save time and enable better design decisions by allowing teams to quickly iterate and see product concepts evolve in real-time.
02
Align
Synchronize collaboration to improve and finalize your concept.
Benefits:
- Digital prototypes can be updated instantly, unlike physical prototypes, which are costly and time-consuming to produce.
- Enables flexibility – teams can collaborate from anywhere and stakeholders can explore the product in AR/VR.
02
Align
Synchronize collaboration to improve and finalize your concept.
Benefits:
- Digital prototypes can be updated instantly, unlike physical prototypes, which are costly and time-consuming to produce.
- Enables flexibility – teams can collaborate from anywhere and stakeholders can explore the product in AR/VR.
03
Manage
Efficiently oversee digital assets and workflows, ensuring teams have access to accurate and immersive product visuals.
Benefits:
- As a “single source of truth,” digital prototypes provide all product details in one place and keep teams aligned on progress.
- Purpose-built asset management ensures accuracy and consistency across diverse content, such as color variations in e-commerce sites and marketing campaign visuals.
04
Deliver
Rapidly deliver products to market with impactful, high-fidelity visuals.
Benefits:
- An exact digital replica empowers teams to create interactive, photo-realistic visuals, boosting customer engagement and sales at scale.
- Expensive and time-consuming product photography is no longer necessary.
04
Deliver
Rapidly deliver products to market with impactful, high-fidelity visuals.
Benefits:
- An exact digital replica empowers teams to create interactive, photo-realistic visuals, boosting customer engagement and sales at scale.
- Expensive and time-consuming product photography is no longer necessary.
Unlock unprecedented speed with Product Design-to-Market
Download the infographic to learn:
- Common pitfalls to avoid
- Tech support to try
- How digital prototypes provide big benefits and results
- Bonus case study: A 20-year veteran in consumer tech shares how digital prototypes accelerated product development, saved time and reduced costs
Get to know the
Product Design-to-Market Suite
Take your design to the next level
Revolutionize collaboration in product design
Scale your marketing like never before
