Motorla is on a mission to develop the best mobile devices on the planet. They’ve innovated mobile communications since the early days of hand-held devices, inventing many of the protocols and technologies that make mobile communication possible. Over the past 80 years, they have pursued simple solutions to solve problems, improving millions of lives along the way. Today, they continue that pursuit with new devices, technologies and interaction to personalize their designs, using KeyShot to make it happen from early concepts to their online product configurator. We find out more from Motorola’s Senior Manager of Product, Ashish Sharma, about their unique approach to designing products and how KeyShot helps along the way.

Motorola

Logiciel de modélisation utilisé : Rhino
Site web : motorola.com

Quelle est la particularité du processus de conception chez Motorola ?
En tant qu'inventeur du téléphone portable, Motorola accorde une attention particulière à chaque aspect de la conception de ses produits. L'un des éléments clés de notre philosophie en matière de conception est de donner le choix aux clients. En plus d'obtenir un excellent smartphone, nous voulons que nos clients expriment leur personnalité et leur style à travers eux. Avec Moto MakerAvec le Moto X, nous offrons à nos utilisateurs des milliers de possibilités de personnalisation de notre smartphone phare. Vous pouvez avoir un téléphone avec un dos en bois ou en cuir, et même y faire graver un message personnel au laser. Nous voulons concevoir des produits qui sortent du lot des smartphones classiques que tout le monde utilise. Cela rend notre méthodologie de conception particulièrement difficile, car les smartphones et les produits portables sont des appareils complexes qui nécessitent un équilibre difficile entre l'esthétique et la fonctionnalité.

How is KeyShot used in the process?
KeyShot is central to the success of our Moto Maker customization service. With the multitude of customizations options available with our Moto X phone, KeyShot helps us navigate the complexities of different materials, textures, lighting to show rendered images of the product in various views. Since we are selling a high end phone online, we want to make sure our customers get a high quality view of what their customized phone would look like once in their hand. We also use KeyShot in producing high resolution product imagery used in banners and on our website to support our brand.

How has KeyShot saved time, money or improved quality?

Due to the complexities of producing images for a massive customization service like Moto Maker, we were running a lot image-creation jobs via manual or batch processes prior to onboarding with KeyShot. With its advanced capabilities, especially the new Web Configurator, KeyShot helped us significantly decrease cost by automating the process of creating images of our Moto X product in different views, across a variety of materials, textures and lighting. The produced renders are of much higher quality than the previous solution used, which has a direct positive impact on sales via our online channel.