The flick of your wrist, the sound of the line spinning out and your favorite lure hitting the placid water. It’s easy to enjoy those moments when you’re using a product that just works. For over 60 years Zebco fishing reels have been the first introduction to fishing for many and Zebco Brands have expanding over that time to be the favorite gear for many an avid fisherman. Their designs for their fishing products are refined and the visual you see communicate the beauty and function like no other. Zebco Brands uses KeyShot during the design process, creating visuals to sell concepts, work with manufacturing and speed development of product shots for web and print imagery. Industrial Design Manager, Clark McCune, of Zebco tells us more about how KeyShot has helped.

Zebco / Clark McCune

Software de modelado utilizado: Pro/ENGINEER

Clark es el Director de Diseño Industrial de Zebco Brands. Después de haber trabajado como consultor de diseño durante más de 13 años en artículos deportivos, conoce bien el sector. Se trata de un sector en el que el diseño de los productos es muy rápido y en el que es necesario disponer rápidamente de imágenes para utilizarlas en el proceso de desarrollo del producto y, posteriormente, en las ventas y el marketing. "En el pasado me costó encontrar una plataforma de renderizado asequible que fuera intuitiva y que tuviera buenos preajustes para ayudar a empezar", dice Clark. "Usamos Pro/ENGINEER para el modelado en Zebco Brands, donde ya se dedica mucho tiempo durante el día sin tener que configurar luego complicados entornos de renderizado".

Finding an option that was able to use their modeling data and cut down the time on render set up and creation was crucial. “After researching KeyShot online, I had the opportunity to have a demo from Garrett Paymon at the 2012 IDSA conference in Boston. I bought a license for Zebco and quickly recommended it to a few companies I consult for.”

“It’s amazing how quickly we started implementing images for catalog shots. In some cases we couldn’t get a prototype ready for catalog and used KeyShot images the next week after purchase.” While the time saved in the creation of product shots was evident, the real savings was shown when entire mock-up costs were eliminated. “We avoided incurring $4K-5K in mock-up costs in past instances. This was both at Zebco and other companies I recommended using KeyShot to. In addition to print and web visuals for final product, KeyShot has been a great tool to communicate design intent before production to internal managers, big box retailers and even the factories.”

Puedes encontrar a Clark McCune en Twitter @ClarkMcCuneID y ver su portafolio en Coroflot.