ANDESIGN knows how important iconic design, functional aesthetics and the entire development process is to a successful project. Since 2007, they’ve been a force to behold, establishing themselves as a firm that can handle the entire product development cycle and a group of individuals focused on helping companies design, engineer, and deliver exceptional products. They have a complete team of Designers, Engineers, Model Makers, Artists, and Project Managers with a strong work ethic, defined in their motto: “Cultivate creativity. Design with purpose.” It all shows through in their work and the visuals produced to deliver what’s needed at each stage of the process. Andrew Namminga, CEO of ANDesign tells us what they’ve done to succeed and how KeyShot has helped.
What is the primary 3d modeling software at ANDesign?
The primary 3D modeling software that we use is SolidWorks and obviously KeyShot is our go to rendering tool.
What’s unique about the design process at ANDesign?
3D printers have enabled our team to rapidly prototype and test our 3d models during, as opposed to after, the design process. The ability to do this ensures a final product that is most suitable for real world applications.
What are some of the projects KeyShot has been used on?
The iPort, Pelican, Mophie, Polar Pro and pretty much everything else on our Behance site. KeyShot has also been used for Hiit Bottle, a new all purpose protein bottle shaker with insulated wall, that has reached, and greatly exceeded, its funding goal on Kickstarter.
How has KeyShot helped save time, money and/or improve quality?
With KeyShot, the fundamentals are easy to learn, but in the hands of an experienced designer, KeyShot is complex enough to produce professional results. KeyShot, in our opinion, has the shortest rendering time of any program we’ve tried so far. At the end of the day, time equals money.
What advice would you give to others interested in product design?
As an industrial designer, you would naturally focus toward designing beautiful products. But in the real design world, engineering is equally important if not more. Learn the fundamentals of design, learn people skills, understand engineering, and keep up with the trends.