It’s the whir, the buzz and the click as you climb the hill. The push and the feel of extra power. The feel of quality. The ultimate ride. For the past 25 years, SRAM has been designing and manufacturing high performance bicycle components, pursuing a passion born out of an idea to improve upon a single component and turning it into a massive, multinational group of high performance bicycle component brands. Throughout the entire design process they use KeyShot to communicate initial concepts within the Industrial Design team and with with Product Management and Marketing helping hit their design targets sooner and visualize the concepts with confidence.
“Before KeyShot, the Product Graphic Designers only had 2D vector images out of Adobe Illustrator to mock up their graphic concepts, which could not accurately depict all the different finishes we use on our products or how the graphics would look on 3D forms from different angles. Using KeyShot early in the concept phase has helped us set our design targets sooner for how the product will look in production by making it easier for Product Management and Marketing to visualize concepts with a greater degree of confidence.”