Author: Kim Wolters, CEO, Digizuite
Content has evolved, and the way your company stores and manages content needs to evolve with it. If you’re still saving your company’s digital assets with the file name as your primary mode of identification, you’re behind the curve when it comes to Digital Asset Management. With forward-thinking companies like MCR Safety and HusCompagniet adopting Digizuite, it’s clear that preparing for the future is a priority – no matter what that future might look like.
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If your company is still storing content in multiple and disconnected repositories, you’re missing some core efficiencies that will streamline your data storage and content deployment. In other words, you’re losing money.
Let’s consider a scenario: A graphic designer at a global apparel company needs to update the company’s website with photos of the latest offerings for summer. So, she conducts a search for “millennial, men, basketball, park, amateur athlete” in the Digizuite DAM.
With Digizuite’s Digital Asset Management software comes with AI that automates tagging, categorizing and governance protocols, she is able to narrow down an assortment of images from the company’s entire catalog that would work for the site.
With Digizuite’s AI that automated tagging, categorizing and governance protocols, she is able to narrow down an assortment of images from the company’s entire catalog that would work for the site.
In an alternative scenario, that same designer using an outdated system might be stuck sifting through volumes of data before settling for an image that’s “close enough.” And, if that image doesn’t accurately reflect the company’s products or branding? That mistake could result in lost revenue.
The future of online experience is already here
Nothing can predict the future, but Digizuite does the next best thing: it anticipates the future. The paradigm shift from shareable content to experiential content has created a complexity that’s driving a need for DAM systems that can effortlessly perform a variety of functions in the blink of an eye. This functionality ensures that content on multiple platforms (website, Instagram, in-store virtual reality, etc.) complements and supports each other, creating a unified branding experience.
Whether content adjustments are visual (e.g. a change in color codes) or text-based (e.g. an updated mission statement), Digizuite can help you automate those updates across content types so that the end-users can have the best experience possible. Plus, this automation eliminates the prospect of human error: How many times have you accidentally shared an image labeled “final” only to find out there was a “finalv2” somewhere else? With Digizuite’s Digital Asset Management system, those days will be long gone.
Co-created with users
Thanks in part to our robust customer feedback program, Digizuite is in a constant state of evolution, meaning that we continually optimize our product to meet the needs of multiple customers in a variety of industries.
These days, content touches up to 15 to 20 systems per company, so content intelligence is key to maintaining a cohesive structure. By taking our customers’ concerns and priorities into account, we’re able to create a product that addresses not only the challenges facing marketers right now, but also the ones that they expect for the future.
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