KeyShot® is the name of the product. Use "KeyShot®" the first time you use the name in text. After that ® can be dropped. Any alterations of the name including any abbreviations are not permitted.

Instead of ® the following can be used: "KeyShot is a registered trademark of Luxion Aps"

KeyShot v2, v2.1, v2.2 or KeyShot 2, 2.1, 2.2 are not product names.

When describing the product, please use "KeyShot, the key to amazing shots".

When using KeyShot in graphic, the product name should be printed using Calibri Bold Font type.

When the KeyShot graphic is printed on white background, "Key" is RGB 14, 17, 19 and "Shot" is RGB 59, 117, 186. Alternatively, "Shot" can be RGB 14, 17, 19. "®" is RGB 14, 17, 19.

When the KeyShot graphic is printed on black background, "Key" is RGB 255, 255, 255 and "Shot" is RGB 59, 117, 186. Alternatively, "Shot" can be RGB 255, 255, 255. "®" is RGB 255, 255, 255.

Luxion ApS is the developer of KeyShot, and also the now obsolete HyperShot software. Use "Luxion ApS" the first time you mention the company in text. After that "ApS" can be dropped.